SEO & Social Media Advice from the Maven

What You Need to Know from SBN Marketing

To Bot or Not to Bot?

Posted on May 17, 2017

post by Stephanie Nelson Lately, there’s been a lot of talk in my social media circles and amongst my clients about the pros and cons of bots in the management of social media outlets. Let’s take a look at what’s been discussed… The overall pro of all bots out there is that they take work off […]

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How You Ask for Donations Matters

Posted on May 9, 2017

post by Stephanie Nelson Pretty much every day, I get at least one request for a donation, either for SBN Marketing or one of my clients. Whether or not it gets considered goes well beyond the cause that’s being represented. If you’re requesting donations for your event or cause, here are a few things you may […]

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Why You Should Hire a Ghostwriter for Your Blog

Posted on April 26, 2017

post by Stephanie Nelson I’ve recently been chatting with some clients and potential clients about their blogs. There’s been an overwhelming concern that committing to blogging is too much to take on. When I’ve mentioned that this is a service SBN Marketing offers and that, in fact, there’s an entire industry built around folks writing for […]

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Content Marketing and SEO – What’s the Difference?

Posted on April 11, 2017

post by Stephanie Nelson I hear a lot of folks using the terms content marketing and SEO interchangeably. The truth is, though, that even though the two go hand-in-hand, there is a difference. As I covered in last week’s post, SEO is search engine optimization. It’s putting together all the elements that the search engines look for […]

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What is SEO?

Posted on April 5, 2017

post by Stephanie Nelson I’ve written quite a few SEO-related posts lately. As a result, I’ve gotten the question “what is SEO” more often than usual.The short story is that SEO stands for search engine optimization. But here is a bit more of an explanation. When you’ve done an internet search, you’ve probably noticed when the […]

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How Often Should You Blog?

Posted on March 29, 2017

post by Stephanie Nelson It’s widely known that blogging is a great SEO strategy. And blog posts make for awesome social media fodder. But how often should you blog to make it work for you? First, you do need a schedule. And you need a schedule that works for you. If you know that your time’s […]

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Do You Need to Use Social Media for Your Business?

Posted on March 22, 2017

post by Stephanie Nelson I’ve been asked a lot recently, particularly by older business owners, whether or not a business HAS to be on social media. For me, the short answer to this question is yes. And yes, there is a longer answer. The longer answer is that no business owner should spend time or money […]

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Should Your Blog be on Your Website or on a Separate Domain?

Posted on March 15, 2017

post by Stephanie Nelson I’m often asked about where a blog should be housed – on a business’ website or on a separate domain. There’s no “right” answer, but there are definite things to consider. Personally, I prefer a blog housed on the website. I’ve found it’s easier to get SEO results this way. Your anchor […]

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The Madness of March Meets Social Media & SEO

Posted on March 8, 2017

post by Stephanie Nelson Even if you don’t know me, it’s not hard to figure out I’m a die-hard UNC-Chapel Hill fan. It’s where I went to school. “Tar Heel Born & Tar Heel Bred” is in every bio I’ve ever written. And with that fandom comes a DEEP love for some college basketball. Ever since […]

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How Much Should SEO Cost?

Posted on March 1, 2017

post by Stephanie Nelson How much should SEO cost? There seems to be a lot of confusion around this question. Unfortunately, this is another one of those internet advertising questions that doesn’t have an easy answer. However, there are several factors that play into the price that may help you figure out if the proposal you’ve […]

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