SEO & Social Media Advice from the Maven

What You Need to Know from SBN Marketing

Ignite Charlotte – a Blast from the Past!

Posted on September 19, 2017

post by Stephanie Nelson I’ve been seeing some posts from the fine folks at Ignite Charlotte, saying that they’re coming back…and personally, I can’t wait! It’s been several years since I did my talk on Personal Branding: Online vs Offline at Ignite Charlotte 2. Lots of things have changed in the time since I did the talk, […]

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Should You Focus on Your Number of Fans/Followers?

Posted on September 13, 2017

post by Stephanie Nelson Pretty much any time I’m talking to a potential new client, the conversation inevitably turns to the number of followers or fans on a particular outlet and how can I make that number grow. My answer? That’s not the metric you should be focused on. Why do I say that? On […]

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Are Your SEO Efforts Working?

Posted on September 6, 2017

post by Stephanie Nelson I’ve been in marketing and advertising for a long time. I understand that it’s sometimes hard to know what’s working and what’s not. So how can you tell if your SEO efforts are working? The job of SEO is to get your website and its individual pages indexed by the search […]

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Labor Day Hours

Posted on September 1, 2017

Heads up! SBN Marketing will be closed on Monday, September 4th in honor of the Labor Day holiday. We will reopen at 9am on Tuesday, September 5th. Hope everyone enjoys the holiday!

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Can You Do SEO for Yourself?

Posted on August 23, 2017

post by Stephanie Nelson As I’ve been talking to potential clients recently and proposing services, a question regarding SEO keeps coming up in a few different iterations: You offer social media consulting. Can’t you just tell me how to do the SEO for myself? While the technical answer is yes, that’s not the answer you […]

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Can We Connect? (Part 2)

Posted on August 7, 2017

post by Stephanie Nelson A while back, I wrote a post on the “etiquette” (for lack of a better word) of connecting on LinkedIn. Item #2 in my list said, “…when you’re changing that connection message, tell how you know the person and/or why you’d like to be connected. That background information is key.” I’ve […]

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Do Your Marketing Messages Match?

Posted on August 2, 2017

post by Stephanie Nelson I see it every day: A company is running one special in their email blast, another special on their Facebook page, another special in-store, and so on and so forth. While the argument can be made that this can help track where a sale was made based on the discount, you […]

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This Hamilfan in Business

Posted on July 26, 2017

post by Stephanie Nelson Confession time: My name is Stephanie, and I’m a Hamilfan. (If you know the soundtrack, you’ll notice I even just quoted Aaron Burr to start this post.) I’ve been OBSESSED with the soundtrack for a bit over a year, and even though my Southern mouth can’t keep up with some of […]

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The Different Hats of SEO

Posted on July 18, 2017

post by Stephanie Nelson If you’re around folks who do SEO, you might hear them chatting about “hats” – particularly white hat, gray hat, and black hat. But what does this mean? The “hats” are industry jargon describing the tactics for approaching SEO and its implementation. The short and sweet description of each is: White hat […]

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Is Social Media Good or Bad?

Posted on July 12, 2017

post by Stephanie Nelson When doing some keyword research recently, the question “is social media good or bad?” showed up in the results as a potential good match for the term I was searching. Since this was in one of the keyword research tools I use, it wasn’t a place where I could click and […]

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