Building a Social Agency – Are We Doing It Right?

post by Stephanie Nelson Argyle Social and Jim Tobin, president of Ignite Social Media, recently put on a webinar discussing how to build a social agency.  Considering that’s what we’re doing, we listened in to see if we’re doing it right. Overall, the answer (to our relief) was yes! Tobin suggested that social agencies have…

Keys to Mastering B2B Social Media Webinar

post by Stephanie Nelson As part of our partnership with Charlotte-PR.com, we’re also going to be recapping webinars in which we participate.  We recently took part in Radian6’s Mastering B2B Social Media webinar, featuring authors Kipp Bodnar & Jeffrey Cohen. To listen to the webinar for yourself, visit the Radian6 page for the webinar. For…

HIPPO Marketing Meetup Recap

post by Stephanie Nelson We have been fortunate enough to partner recently with Charlotte-PR.com to recap events we attend.  To see our recap of the recent HIPPO Marketing Meetup covering predictions for 2012, check out the HIPPO Marketing January 2012 post on Charlotte-PR.com. We look forward to bringing you lots of great new information through this partnership with…

Need Online Reviews and Recommendations?

post by Stephanie Boyette Nelson While SBN Marketing’s services don’t focus specifically online reviews, the topic is related enough that a blog post on the subject didn’t seem too outrageous. As many people now know, online reviews for businesses and recommendations for individuals are growing more and more important. As the number of people searching…

Repurposing Content – Making the Most of Your Ideas

post by Stephanie Boyette Nelson In the Internet marketing industry, many professionals advise their clients to “repurpose content.”  While this may seem like a lot of work, it’s basically just finding different ways to use one idea.For example… Say you know how to build a custom Facebook page.  This idea alone can be repurposed like…

Why is LinkedIn Important to You & Your Business?

post by Stephanie Boyette Nelson LinkedIn has been around for years.  With more and more focus being put on personal branding and social media marketing, though, LinkedIn has positioned itself to be an important network for everyone – individuals AND businesses! LinkedIn’s addition of company pages’ “status update” access has been a real boon to social…

The Birth – or Rebirth – of SBN Marketing

post by Stephanie Boyette Nelson Let me take you back to several years ago.  Friends of mine who were small business owners needed some marketing work, I was in a position where I could use some extra cash, so SBN Marketing was started as a freelance gig.  And there it stayed – rarely used. Funny…