On December 12, 2011, SBN Marketing officially launched. Between our anniversary and the holidays, I get particularly reflective this time of year, thinking about where we started and where I want us to go. Here are a few thoughts from this year.
post by Stephanie Nelson Back in August, Google rolled out yet another of its organic algorithm updates, with changes to this update continually rolling out. This update has widely been referred to as the Medic Update because it seemed focused on health/medical sites. However, the updates seem to have also affected many different niches including…
post by Stephanie Nelson In just a few days, we’ll be crossing over to the last month of the year. In the blink of an eye, it’ll be 2019. Will you be ready? A few years ago, I hunkered down and started planning my business using a worksheet I downloaded from the internet. I quickly discovered…
Heads up! SBN Marketing will be closed Thursday, November 22nd and Friday, November 23rd in honor of the Thanksgiving holiday. We will reopen at 9am on Monday, November, 26th. Hope everyone enjoys the holiday!
post by Stephanie Nelson Showing gratitude as an entrepreneur isn’t always easy. And sad to say, it isn’t always top of mind. But believe me, we entrepreneurs are grateful for more things than we typically name. As Thanksgiving approaches, here are a few things I’m grateful for. I’m grateful to my clients. I appreciate that…
post by Stephanie Nelson Earlier this week, as I was researching a client’s SEO strategy, I came across an interesting debate in SEO ranking factors. It seems content’s readability may be the latest item SEO providers need to focus on. Readability is defined as the level of ease to understand your content. Per the usual,…
post by Stephanie Nelson Earlier this month, Google announced that it was shuttering Google+, its foray into the realm of social media that was introduced in 2011. The decision came after it was discovered that a security vulnerability exposed the private data of up to 500,000 users in March. The company’s Privacy & Data Protection Office decided…
post by Stephanie Nelson This week, I returned to work after the SBN Marketing annual retreat. For the last 6 years, the retreat was somewhere around 4 days, usually over a weekend, so it was a good break, but basically consisted of taking a long weekend. This year, the retreat was a week and a…
post by Stephanie Nelson Pretty much any time I’m talking to a potential new client, the conversation inevitably turns to the number of followers or fans on a particular outlet and how can I make that number grow. My answer? That’s not the metric you should be focused on. Why do I say that? On…
post by Stephanie Nelson If you’re around folks who do SEO, you might hear them chatting about “hats” – particularly white hat, gray hat, and black hat. But what does this mean? The “hats” are industry jargon describing the tactics for approaching SEO and its implementation. The short and sweet description of each is: White hat…
