When I’m reviewing monthly SEO reports with clients, the first stat they want to see is how many visitors their site had the previous month. (That’s the main reason it’s the first piece of data in the report. I got tired of people flipping around looking for it before it was “time” to discuss it.)…
post by Stephanie Nelson Harnessing the power of hashtags can make or break your presence on several social media outlets. One where this is especially true is Instagram. Here are a few of SBN Marketing’s tips for using hashtags on Instagram. First, take a minute to understand how hashtags work. When a user clicks on…
Getting engagement on your social media posts is the only way to grow your presence organically anymore. And plain text posts generally don’t garner engagement, so having a graphic or video in your post is almost a must. But unless you’re a trained graphic designer, the task of finding or creating graphics can seem daunting.…
Piggybacking off last week’s post on how to determine if/when you need an SEO pro, this week we’re offering you some tricks for choosing an SEO pro. First, if they’re offering results-based guarantees (like first page of Google), run. Legitimate SEO pros know and explain that they can perform their work based on best practices…
I hear a lot of talk amongst business owners about DIY-ing various elements of their marketing, including social media, website management, and SEO. As with all things, this DIY-ing can be possible, but there are a few elements to consider which may tell you that you need to hire a pro. These are SBN Marketing’s…
How is it July already?!?!? In honor of the Independence Day holiday, SBN Marketing will be closed Friday, July 3rd. We will reopen at 9am on Monday, July 6th.
A sad side effect of the pandemic that I have noticed lately is that a lot of folks have lost their jobs. As a result, they’re using their social media to start looking for a new opportunity. And that’s smart! However, there are a few pitfalls I’ve seen several of those people falling into. So…
On this blog, we focus a lot on being a good business owner. But all of us are consumers, too. And a lot of business owners we know are facing new hardships with their customers wanting things to go back to “normal”, even though that may not be the best idea or may even be…
If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to that calendar can be a bit of a beast, though. So here are a few tips…
I’ve struggled for days with what to say in light of the state of our union, particularly the police brutality and the death of yet another black man, George Floyd. Nothing I thought of felt “right”; all of my words felt hollow. But then I saw “silence is betrayal” in a post, and I knew…
