post by Stephanie Nelson Late last year, Google announced that it was shuttering its Google+ program. Last week, emails were sent to Google+ page owners that the shut down was going to begin in April of this year. With this, there’s no better time for business owners to take advantage of their Google My Business…
post by Stephanie Nelson A little over seven years ago, I launched SBN Marketing. I made the leap with gusto, and with the support of lots of folks. But there are things I wish I knew before starting my business. It gets lonely. I’m not going to lie. Working by yourself and for yourself has…
post by Stephanie Nelson Have you checked all the boxes when it comes to competitive analysis? As someone who’s been in the advertising and marketing game for over 20 years, I can attest to how important competitive analysis is. Taking a look at what your competitors are doing to market themselves can often help you…
post by Stephanie Nelson As you’re planning your 2019 social media calendar, you’ll want to make sure you’re staying on top of how to best use these outlets. So we’ve compiled a list of the top social media trends for 2019. Direct messaging will grow in its use for marketing purposes. Apps like WhatsApp, Messenger and…
post by Stephanie Nelson A few years ago, I posted about respecting the value of your vendors. At the time, I was seeing a lot of social media posts requesting recommendations for vendors of a variety of types, but they all included caveats of “must be affordable”, “decent prices”, etc. You can read the post…
post by Stephanie Nelson Over the last few of years, I’ve made a point of making resolutions for my business, as well as personal ones. (You can still check out 2018’s resolutions, 2017’s resolutions and 2016’s resolutions for SBN Marketing, if you’d like.) For 2019, I resolve to… Read more. Building on last year’s resolution to learn, learn,…
post by Stephanie Nelson In a recent expose, the New York Times revealed that Facebook made special deals with tech giants to release users’ personal information without users’ knowledge. In summary, Facebook basically made arrangements with large tech companies like Microsoft, Spotify, Netflix, Amazon and others that circumvented the standard privacy policy. The deals gave…
On December 12, 2011, SBN Marketing officially launched. Between our anniversary and the holidays, I get particularly reflective this time of year, thinking about where we started and where I want us to go. Here are a few thoughts from this year.
post by Stephanie Nelson Back in August, Google rolled out yet another of its organic algorithm updates, with changes to this update continually rolling out. This update has widely been referred to as the Medic Update because it seemed focused on health/medical sites. However, the updates seem to have also affected many different niches including…
