As more folks are practicing social distancing and social isolation, many of us small business owners are seeing a hit on our bottom lines. With the downturn in work, the time you’re finding yourself with can turn out to be a boon. Here are a few of our tips for using your coronavirus downtime. Look…
With Coronavirus being ALL over the news lately, there’s a lot of talk about companies telling their employees to work from home to lessen the chances of the outbreak spreading. As I listen to these stories, I hear, “keep doing what you’ve been doing for the last 8+ years.” But not everyone’s so fortunate. If…
I learned the hard way early on in my business ownership venture that a “pick your brain” conversation wasn’t necessarily a good thing. The requests typically fall into one of two overarching categories: (1) the person wants to learn from you so they can become your competitor or (2) the person wants to learn from…
Gone are the days when you could spend 15 minutes to half an hour managing your social media and be done with it for the day…or week. According to a recent study, 73% of consumers are more likely to buy from businesses that are responsive on social media. In addition, most social media outlets’ algorithms…
On-page SEO consists of five main tactics: choosing a focus keyword for each page, writing a unique title tag for each page, writing a unique meta description for each page, working the focus keyword into to the on-page copy at an appropriate keyword concentration, and assigning image alt data to every image on the site.…
As the plague has descended upon me, I’m writing this post for myself as much as for anyone else. Here are a few tricks I’ve learned for taking sick time as a solopreneur. Prioritize.Do what NEEDS to be done. Take a break. If you feel like going back a bit later, fine. Otherwise, let yourself…
Use of social media continues to rise in the general public, and it’s reached a point where most businesses need to be on social media to find success. Here are a few tips for building your social media strategy so you’re not just spinning your wheels. Know EXACTLY what you want to achieve.Do you think…
Search engine algorithms change all the time, and staying on top of what you need to do to gain organic rankings for your website can seem like a full-time job. (Trust me, sometimes it IS a full-time job.) So here are a few tricks to gaining SEO success this year. Understand the E-A-T portion of…
Figuring out what you should write about for your blog can be daunting sometimes. The more often you publish content, the more opportunities your site has to be indexed by the search engines. But that also means that the more often you publish content, the more often you have to find topics that your audience…
While SBN Marketing’s services don’t focus specifically on garnering online reviews, our social profile management service includes responding to reviews on Yelp, Facebook, and Google. So the question of how to get new good reviews is one we’re asked by clients on a regular basis. Here are a few of the tips we share. Keep…
