December 12th marks the anniversary of the official start of SBN Marketing. And 2019 marks our 8th year in business. According to statistics, I’m in the minority in a few ways when it comes to small business owners. Only 25% identify as female. Only 14% are between 30 and 39 years old (I was 36…
The 10-year challenge has been big on social media, particularly Facebook, lately. So we thought we’d take a minute to take the 10-year challenge for SBN Marketing. First things first, SBN Marketing was about two years from even being a twinkle in anyone’s eye 10 years ago. I was working for an internet marketing company…
Finding things to be thankful for isn’t always an easy task as an entrepreneur isn’t always easy. We entrepreneurs are grateful for more things than we typically name, but that sometimes gets lost in the day-to-day stress of running a business. As Thanksgiving approaches, here are a few tricks for finding things to be grateful…
So I’m a day late (and, if I’m honest, probably a dollar short), in posting about Women’s Entrepreneurship Day this year. But if I’m being honest (again), I also feel female entrepreneurship is something that should be celebrated every day. Want to know how you can do that easily? Here are a few tips. Engage…
Social media can seem like a world all its own. But there are some best practices that can help you do things right. Here are our favorite tricks for putting your best foot forward on social media. Engagement rules.Today’s iterations of the social media algorithms are all about engagement rates. Your posts should invite likes,…
I was recently contacted by a YouTube content creator. She’s starting a new series on her channel, and she felt one of my clients would be a perfect fit. I asked her to send over the details so I could review them and coordinate things. Instead, I got an email a week or so later…
Google recently announced that it’s in the process of implementing a major algorithm update. This “BERT” update is said to affect results for one in ten queries. That’s a lot. So here are a few details on what we know so far to help you understand what’s going on. BERT stands for Bidirectional Encoder Representations…
Digital marketing is branching out and expanding to new outlets every day. Video has become one of the most popular media online, and as a subset of that, webinars have seen amazing growth. They’re a great way to impart your knowledge beyond your local area, and a great way to grow your leads with a…
In social media circles, there’s a hot debate going on about where to put your Instagram hashtags. Should they go in the caption? Should they go in the first comment? We’ve held the policy of putting them in the caption for a few reasons.1. They’ll be seen by anyone who sees the post.2. It won’t…
As I do a lot in this job, I was scrolling through Facebook recently. I saw a post from a friend’s business page that said, “According to my website stats, I’m a really big deal in Russia, Turkey, & China.” Knowing this friend as I do, I knew he meant it to be funny. Knowing…
