There are over 20 holidays celebrated worldwide between Thanksgiving and the New Year. As we’re already at the first week of November, so a lot of your holiday marketing plans are probably already in place, if not already being implemented. But if you’re not in that camp, all is not lost. Here are a few…
We’re less than a week away from what’s being called the most important election of our lifetime. I don’t know about you, but this one has definitely taken a toll on me that feels heavier and harder than any I’ve experienced in my past. Self-care as an entrepreneur, and as a general citizen, has not…
Despite being “against the rules” for a LOOOOOOONG time, companies still exist that sell followers for business pages/accounts. And there are still business owners that fall for it. Here’s why buying followers is a big no no. It’s against the rules.Yes, I sound like a goody two-shoes saying that. But think it through. You have…
Over the last few years, influencers have changed the game in social media marketing. Particularly via Instagram, influencer marketing can help you reach an entirely new set of your target audience. But not all influencers are equal. Here are a few tips on working with influencers in social media marketing. Know your budget.Influencers are typically…
post by Stephanie Nelson If you’re around folks who do SEO, you might hear them chatting about “hats” – particularly white hat, gray hat, and black hat. But what does this mean? The “hats” are industry jargon describing the tactics for approaching SEO and its implementation. The short and sweet description of each is: White hat…
When talking to potential clients, I hear a lot of folks saying that they’ve never been able to track a lead or a sale back to their social media efforts. When I take a look at their social media outlets, it’s clear why they’ve gotten no sales or leads: they didn’t set up their social…
Lately, as I’ve been talking to a few potential clients, the subject of them not having a website came up. A discussion ensued with each about the differences between owned media and rented media. And then my dear friend Nadia Vanderhall posted the image here, and it summed up my argument perfectly. So here’s the…
If you’ve been in business any length of time at all, you have some idea of when your company will be busy and when you’ll have slower times. Whether it’s a certain time of day, day(s) of the week, or times of the year, seasonality likely plays a role for you. This year may be…
SBN Marketing will be closed September 7th through 11th for Labor Day and our annual business planning retreat. While we’re away, we’ll have access to the internet, but our focus will be on things other our usual day-to-day dealings. So there will be no blog post next week. We will be back in the office…
Today is National Dog Day. And since a vast majority of us find ourselves working from home – whether by design as an entrepreneur or because of the pandemic – it seems only appropriate to share some tips for working from home with your dog. Doggie daycare is your friend.There will be days when your…
