Repurposing Content – Making the Most of Your Ideas

post by Stephanie Boyette Nelson In the Internet marketing industry, many professionals advise their clients to “repurpose content.”  While this may seem like a lot of work, it’s basically just finding different ways to use one idea.For example… Say you know how to build a custom Facebook page.  This idea alone can be repurposed like…

Why is LinkedIn Important to You & Your Business?

post by Stephanie Boyette Nelson LinkedIn has been around for years.  With more and more focus being put on personal branding and social media marketing, though, LinkedIn has positioned itself to be an important network for everyone – individuals AND businesses! LinkedIn’s addition of company pages’ “status update” access has been a real boon to social…

The Birth – or Rebirth – of SBN Marketing

post by Stephanie Boyette Nelson Let me take you back to several years ago.  Friends of mine who were small business owners needed some marketing work, I was in a position where I could use some extra cash, so SBN Marketing was started as a freelance gig.  And there it stayed – rarely used. Funny…