SEO Success Depends on "Partnering" with the Search Engines | SEO Tips | SEO & Social Media Solutions for Small Businesses | SBN Marketing

SEO Success Depends on “Partnering” with the Search Engines

“Successful SEO is not about tricking Google. It’s about ‘partnering’ with Google to provide the best search results for users.” I recently ran across this quote, which is attributed to Phil Frost, founder and COO at Main Street ROI, a digital marketing agency with team members across the United States and clients around the world…

Put an Editorial Calendar to Use for You | Digital Marketing Tips | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Put an Editorial Calendar to Use for You

If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to digital marketing, social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to that calendar can be a bit of a beast, though. So here are a…

Facebook & Instagram Stories Can Now Be Scheduled | Social Media Tips | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Prayers Answered! Facebook & Instagram Stories Can Now Be Scheduled

In a long-requested update, Stories can now be scheduled for both Facebook and Instagram. Here’s how to use the Business Suite mobile app to use the scheduling functionality for Stories: Go to your page in the Business Suite mobile app. Navigate to the Posts & Stories tab (the two overlapping squares in the bottom navigation…

The Continuing Importance of Hyperlocal SEO | SEO & Social Media Solutions for Small Businesses | SBN Marketing

The Continuing Importance of Hyperlocal SEO

While different agencies and entities have a variety of names for it, hyperlocal SEO boils down to the technique: optimizing your website and social profiles (like Yelp and Google My Business) to be found in searches for local businesses providing the service or wares desired by the searcher. This has been a tactic for longer…

Changes to Social Media Tools | Social Media Tips | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Changes to Social Media Tools

In the last week, two social media tools – Facebook Insights and Hootsuite – announced changes. Here’s the breakdown. From Facebook:Facebook Analytics will no longer be available after June 30, 2021. Until then, you will still be able to access reports, export charts and tables, and explore insights. To export data into a CSV file…