post by Stephanie Nelson
Despite being “against the rules” for a LOOOOOOONG time, companies still exist that sell followers for business pages/accounts. And there are still business owners that fall for it. Here’s why buying followers is a big no no.
- It’s against the rules.
Yes, I sound like a goody two-shoes saying that. But think it through. You have to give these third-party companies/apps access to your business page to get you your purchased likes. This is easily seen in the backend. You’re not going to be able to get away with it long term. Are fake likes REALLY worth getting your business shut down on any social media outlet?
- It affects your engagement rate.
Whether your followers come organically or you purchase them, you NEED your followers to engage with your content. Having a gajillion followers but only two that interact with your posts is a bad thing; the algorithm bases how many people see your posts on a ratio of average engagement vs number of followers. These purchased followers are just that – accounts that follow you but offer NO engagement. Don’t shoot yourself in the foot by buying followers.
- It will never lead to sales.
If you’ve got extra dollars floating around, buying followers is not the way to rid yourself of them. Just like with all marketing, social media marketing is intended to expand the recognition of your brand and to increase either number of sales or the size of your average sale. Fake followers help with none of that.
The bottom line is that buying followers offers you nothing. Your follower number is a vanity metric, and there is much more important information to look at and track. Yes, growing your followers organically takes more time. But putting up thoughtful, engaging, authentic content is the way to go. If you’re ready to manage your social media efforts the right way, use the button below to give us shout and let’s see if we’re the right fit for you!Image by monicore from Pixabay