If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to digital marketing, social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to that calendar can be a bit of a beast, though. So here are a…
I’m often asked about where a blog should be housed – on a business’ website or on a separate domain. There’s no “right” answer, but there are definite things to consider. Personally, I prefer a blog housed on the website. I’ve found it’s easier to get SEO results this way. Your anchor links in your…
These are strange times. Stay at home orders and such have most of us getting information and news in different ways than we would under “normal” circumstances. As business owners, we need to consider this change in a variety of ways, too. Economic changes make looking at where are dollars are going crucial. But where…
Figuring out what you should write about for your blog can be daunting sometimes. The more often you publish content, the more opportunities your site has to be indexed by the search engines. But that also means that the more often you publish content, the more often you have to find topics that your audience…
post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters to you and your audience…
post by Stephanie Nelson Recently, I was asked to define the difference between social media marketing and digital marketing. Here was my answer: Social media marketing incorporates solely social media outlets – Facebook, Twitter, Pinterest, Instagram, Google+, etc. Some practitioners may expand the definition to include social profile outlets like Yelp, Google My Business –…
post by Stephanie Nelson The short answer is: YES! A blog offers tremendous benefits on a variety of fronts, especially in SEO and social media. Among those benefits are: Increased credibility as an industry expert. The more you can say about a subject, the more your site’s visitors will see you know about the subject.…
post by Stephanie Nelson I’ve been hearing a lot of chatter – both in the social media industry and from small business owners – about graphics for posts and where they come from. In a past life, long, long ago in a galaxy far, far away, I created any graphic I was going to use…
post by Stephanie Nelson Some days, inspiration just doesn’t come. That happens to the best of us, whether we’re working for ourselves, working for someone else, not working, or whatever else we’ve got going on. As a solopreneur, these are the days that suck the life out of me, and some of the few days I…
post by Stephanie Nelson I’ve recently been chatting with some clients and potential clients about their blogs. There’s been an overwhelming concern that committing to blogging is too much to take on. When I’ve mentioned that this is a service SBN Marketing offers and that, in fact, there’s an entire industry built around folks writing for…
