Content Marketing | SBN Marketing

What’s Your Social Media Strategy?

post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters to you and your audience…

content marketing speaks to client pain points | SEO and Social Media Maven Stephanie Nelson

What’s Your Niche’s Pain Point?

post by Stephanie Nelson When it comes to your content marketing – and ultimately to making sales – a lot of times, the answer lies in how you present your solution to your potential clients’ pain points. Put simply: What do you put out there that makes people think you can solve their problems? You…

blog seo social media maven stephanie nelson sbn marketing

Do You Really Need A Blog?

post by Stephanie Nelson The short answer is: YES! A blog offers tremendous benefits on a variety of fronts, especially in SEO and social media. Among those benefits are: Increased credibility as an industry expert. The more you can say about a subject, the more your site’s visitors will see you know about the subject.…

social media image creation by seo and social media maven stephanie nelson of SBN Marketing

Creating Images for Social Media & Websites

post by Stephanie Nelson I’ve been hearing a lot of chatter – both in the social media industry and from small business owners – about graphics for posts and where they come from. In a past life, long, long ago in a galaxy far, far away, I created any graphic I was going to use…

inspiration for the uninspired | SEO and social media maven Stephanie Nelson | SBN Marketing

Inspiration for the Uninspired

post by Stephanie Nelson Some days, inspiration just doesn’t come. That happens to the best of us, whether we’re working for ourselves, working for someone else, not working, or whatever else we’ve got going on. As a solopreneur, these are the days that suck the life out of me, and some of the few days I…

What Are Your Competitors Up To?

post by Stephanie Nelson As someone who’s been in the advertising and marketing game for over 20 years, I can attest to how important competitive analysis is.  Taking a look at what your competitors are doing to market themselves can often help you determine if your own marketing efforts are heading in the right direction.…

Why You Should Hire a Ghostwriter for Your Blog

post by Stephanie Nelson I’ve recently been chatting with some clients and potential clients about their blogs. There’s been an overwhelming concern that committing to blogging is too much to take on. When I’ve mentioned that this is a service SBN Marketing offers and that, in fact, there’s an entire industry built around folks writing for…

Content Marketing and SEO – What’s the Difference?

post by Stephanie Nelson I hear a lot of folks using the terms content marketing and SEO interchangeably. The truth is, though, that even though the two go hand-in-hand, there is a difference. As I covered in last week’s post, SEO is search engine optimization. It’s putting together all the elements that the search engines look for…

Do You Need to Use Social Media for Your Business?

post by Stephanie Nelson I’ve been asked a lot recently, particularly by older business owners, whether or not a business HAS to be on social media. For me, the short answer to this question is yes. And yes, there is a longer answer. The longer answer is that no business owner should spend time or money…