Content Marketing and SEO – What’s the Difference?

post by Stephanie Nelson I hear a lot of folks using the terms content marketing and SEO interchangeably. The truth is, though, that even though the two go hand-in-hand, there is a difference. As I covered in last week’s post, SEO is search engine optimization. It’s putting together all the elements that the search engines look for…

Do You Need to Use Social Media for Your Business?

post by Stephanie Nelson I’ve been asked a lot recently, particularly by older business owners, whether or not a business HAS to be on social media. For me, the short answer to this question is yes. And yes, there is a longer answer. The longer answer is that no business owner should spend time or money…

Should Your Blog be on Your Website or on a Separate Domain?

post by Stephanie Nelson I’m often asked about where a blog should be housed – on a business’ website or on a separate domain. There’s no “right” answer, but there are definite things to consider. Personally, I prefer a blog housed on the website. I’ve found it’s easier to get SEO results this way. Your anchor…

Should You Vary the Same Information on Different Outlets?

post by Stephanie Nelson Awhile back, I wrote a post about repurposing content. The whole idea was how to take one idea and make multiple posts on a variety of outlets. (The post was done before Instagram even existed, so there’s a whole other level of sharing that’s not covered!) But what’s the best way of…

The Secrets to a Usable Editorial Calendar

post by Stephanie Nelson If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to said calendar can be a bit of a beast, though. So here are…

SBN Marketing’s Social Media Maven Stephanie Nelson Featured on Hot In Social Series

post by Stephanie Nelson Recently, the good folks at HotInSocialMedia.com asked if I’d once again be part of their series on social media advice and predictions for the upcoming year. The series is comprised of three articles and includes information from 24 experts in the social media arena. The first article focuses on the question “What digital marketing…

Social Profile Management – Why Bother?

post by Stephanie Nelson Whether an individual or a business, managing your social profiles is one of the most important things you can do. Here’s why: It has been reported that 34% of hiring managers do an online search for job candidates.  This makes managing your social profiles – like Facebook, Twitter, Foursquare, LinkedIn, etc.…

Let Your Curiosity Lead Your Marketing

post by Stephanie Nelson In the marketing industry, curiosity is highly under-rated, in my opinion.  And I see it even more so in the internet and social media marketing worlds. From my experience – which has ranged from print ads, direct mail and events to anything on the internet – a lot of this lack…

Video Marketing: The Truth of Video in Search Engine Marketing

post by Stephanie Nelson I’ll be the first to admit that I’m not the biggest fan of videos shared online. To me, they seem to take time that I don’t have. But when I take my personal feelings out of it, the fact of the matter is that the key to getting found online is…

What Should I Post?

post by Stephanie Nelson I’ve been in social media marketing for several years now. Two questions that never seem to go out of style (ha ha ha) are: “What should I post about?  And how often should I post?”  As cheesy of an answer as this may be, the best and most honest answer is,…