The Secrets to a Usable Editorial Calendar

post by Stephanie Nelson If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to said calendar can be a bit of a beast, though. So here are…

SBN Marketing’s Social Media Maven Stephanie Nelson Featured on Hot In Social Series

post by Stephanie Nelson Recently, the good folks at HotInSocialMedia.com asked if I’d once again be part of their series on social media advice and predictions for the upcoming year. The series is comprised of three articles and includes information from 24 experts in the social media arena. The first article focuses on the question “What digital marketing…

Social Profile Management – Why Bother?

post by Stephanie Nelson Whether an individual or a business, managing your social profiles is one of the most important things you can do. Here’s why: It has been reported that 34% of hiring managers do an online search for job candidates.  This makes managing your social profiles – like Facebook, Twitter, Foursquare, LinkedIn, etc.…

Let Your Curiosity Lead Your Marketing

post by Stephanie Nelson In the marketing industry, curiosity is highly under-rated, in my opinion.  And I see it even more so in the internet and social media marketing worlds. From my experience – which has ranged from print ads, direct mail and events to anything on the internet – a lot of this lack…

Video Marketing: The Truth of Video in Search Engine Marketing

post by Stephanie Nelson I’ll be the first to admit that I’m not the biggest fan of videos shared online. To me, they seem to take time that I don’t have. But when I take my personal feelings out of it, the fact of the matter is that the key to getting found online is…

What Should I Post?

post by Stephanie Nelson I’ve been in social media marketing for several years now. Two questions that never seem to go out of style (ha ha ha) are: “What should I post about?  And how often should I post?”  As cheesy of an answer as this may be, the best and most honest answer is,…

How Far Can One Idea Go?

post by Stephanie Nelson Let’s face it. You know a lot of stuff about a lot of stuff. But when it comes to blogging, it can get overwhelming to think about how to take what you know and break it into consumable chunks versus one long novel of a post. And then you have to…

Change: Problem or Possibility?

post by Stephanie Nelson In all of my years on this earth, I’ve been told multiple times that the only things you can be sure of in life are death, change and taxes.  For all of you that work for a small business, I’m sure you’ve noticed, as I have, that change can seem to…

Go for (Re)Launch – Restarting the SBN Marketing Social Media Blog

post by Stephanie Nelson I’ve said it before, and I’ll say it again: The cobbler’s kid has no shoes. 2015 has been a whirlwind year for SBN Marketing. Landed some great clients. Lost some great clients. In the midst of it all, though, marketing SBN Marketing has fallen by the wayside. For a while, that was…