Speaking at Geekfest!

post by Stephanie Nelson Catch me November 15th at CPCC Levine Campus in Matthews speaking at The Geekfest on Using Social Media to Build Your Brand.  My talk will focus on the hows and whys of using various social outlets to build a brand, whether it’s personal, professional or corporate.  Hint: The basics are the same.…

Social Media for Competitive Analysis

post by Stephanie Nelson As someone who’s been in the advertising and marketing game for almost 20 years, I can attest to how important competitive analysis is.  Taking a look at what your competitors are doing to market themselves can often help you determine if your own marketing efforts are heading in the right direction.…

Social Media for Small Businesses – A Primer

post by Stephanie Nelson We recently had the opportunity to present on social media for small businesses to the Women Business Owners meetup group. We gave an overview of why social media is an important piece of your marketing toolbox and how to pick the social media outlets right for your business. Interested in what…

What’s So Interesting About Pinterest?

post by Stephanie Nelson A new fad is hitting the social media world. A wave of hysteria has hit us over Pinterest, and as usual, the mavens, gurus and ninjas amongst us have begun looking at how this new outlet can be used by our clients to promote their businesses. Pinterest allows you to “pin”…

What’s Your Posting Strategy?

post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters to you and your audience…

Keys to Mastering B2B Social Media Webinar

post by Stephanie Nelson As part of our partnership with Charlotte-PR.com, we’re also going to be recapping webinars in which we participate.  We recently took part in Radian6’s Mastering B2B Social Media webinar, featuring authors Kipp Bodnar & Jeffrey Cohen. To listen to the webinar for yourself, visit the Radian6 page for the webinar. For…

Repurposing Content – Making the Most of Your Ideas

post by Stephanie Boyette Nelson In the Internet marketing industry, many professionals advise their clients to “repurpose content.”  While this may seem like a lot of work, it’s basically just finding different ways to use one idea.For example… Say you know how to build a custom Facebook page.  This idea alone can be repurposed like…