I will start by saying that headline is not one I would’ve thought I’d ever write. But events of the last week or so showed me there was something all marketers could learn – or at least be reminded of – from Donald Trump. What should we all glean from Trump? Don’t depend on outlets…
post by Stephanie Nelson Every day, I receive email after email that violates the CAN-SPAM law. I’m sure most of the offenders have no idea that they’re breaking a federal law or opening up their company to the risk of a fine of up to $40,654. But as the old saying goes, ignorance of the law does…
These are strange times. Stay at home orders and such have most of us getting information and news in different ways than we would under “normal” circumstances. As business owners, we need to consider this change in a variety of ways, too. Economic changes make looking at where are dollars are going crucial. But where…
post by Stephanie Nelson In the nearly seven years I’ve been in business for myself, one of the most often asked questions I get is “how can I grow my following on [X outlet(s)]? And one of the first things I do in my audit to answer that question is look at how that company is…
post by Stephanie Nelson If you’re using a free email service such as Gmail or Yahoo, you may be costing your business money without you even knowing it, and you may be unwittingly putting your business email at risk. When your email is tied to a free service (instead of to your own domain), you’re…
post by Stephanie Nelson Recently, I was asked to define the difference between social media marketing and digital marketing. Here was my answer: Social media marketing incorporates solely social media outlets – Facebook, Twitter, Pinterest, Instagram, Google+, etc. Some practitioners may expand the definition to include social profile outlets like Yelp, Google My Business –…
post by Stephanie Nelson Every day, I receive email after email that violates the CAN-SPAM law. I’m sure most of the offenders have no idea that they’re breaking a federal law or opening up their company to the risk of a fine of up to $40,654. But as the old saying goes, ignorance of the law does…
post by Stephanie Nelson I’ve been hearing a lot of chatter – both in the social media industry and from small business owners – about graphics for posts and where they come from. In a past life, long, long ago in a galaxy far, far away, I created any graphic I was going to use…
post by Stephanie Nelson Awhile back, I wrote a post about repurposing content. The whole idea was how to take one idea and make multiple posts on a variety of outlets. (The post was done before Instagram even existed, so there’s a whole other level of sharing that’s not covered!) But what’s the best way of…
post by Stephanie Nelson At this point, we are winding down 2015 and staring down 2016. And pretty much everyone on the planet is making a list of New Year’s resolutions – lose weight, workout more, eat clean, be more socially active. So we’re putting together a list of New Year’s resolutions for SBN Marketing! We’re…
