Facebook | SBN Marketing

What’s Your Social Media Strategy?

post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters to you and your audience…

online response times | SEO & Social Media Maven | Stephanie Nelson | SBN Marketing

Is Dilly-Dallying Killing You Online?

post by Stephanie Nelson It’s a little-known fact, but several online outlets have a timer on you, and your dilly-dallying may be killing your online presence. Facebook, for example, times you when your business page receives a direct message. The sooner you respond, the more likely your page will be marked as responsive, and you’ll be…

social media marketing vs digital marketing | SEO & Social Media Maven Stephanie Nelson | SBN Marketing

Social Media Marketing vs Digital Marketing

post by Stephanie Nelson Recently, I was asked to define the difference between social media marketing and digital marketing. Here was my answer: Social media marketing incorporates solely social media outlets – Facebook, Twitter, Pinterest, Instagram, Google+, etc. Some practitioners may expand the definition to include social profile outlets like Yelp, Google My Business –…

content marketing speaks to client pain points | SEO and Social Media Maven Stephanie Nelson

What’s Your Niche’s Pain Point?

post by Stephanie Nelson When it comes to your content marketing – and ultimately to making sales – a lot of times, the answer lies in how you present your solution to your potential clients’ pain points. Put simply: What do you put out there that makes people think you can solve their problems? You…

social media algorithm news from SEO and Social Media Maven Stephanie Nelson

Social Media Algorithm Changes To Note

post by Stephanie Nelson As you’ve probably heard, Facebook is updating its algorithm again. News that’s flown a little more under the radar is that Instagram has also made some algo changes. Let’s take a look at what’s changing and what it means for businesses. In Mark Zuckerburg’s words, with Facebook’s changes “[y]ou’ll see less…

social media image creation by seo and social media maven stephanie nelson of SBN Marketing

Creating Images for Social Media & Websites

post by Stephanie Nelson I’ve been hearing a lot of chatter – both in the social media industry and from small business owners – about graphics for posts and where they come from. In a past life, long, long ago in a galaxy far, far away, I created any graphic I was going to use…

number of followers and fans on social media by SEO and social media maven stephanie nelson of sbn marketing

Should You Focus on Your Number of Fans/Followers?

post by Stephanie Nelson Pretty much any time I’m talking to a potential new client, the conversation inevitably turns to the number of followers or fans on a particular outlet and how can I make that number grow. My answer? That’s not the metric you should be focused on. Why do I say that? On…