What’s Your Posting Strategy?

post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters to you and your audience…

Keys to Mastering B2B Social Media Webinar

post by Stephanie Nelson As part of our partnership with Charlotte-PR.com, we’re also going to be recapping webinars in which we participate.  We recently took part in Radian6’s Mastering B2B Social Media webinar, featuring authors Kipp Bodnar & Jeffrey Cohen. To listen to the webinar for yourself, visit the Radian6 page for the webinar. For…

Need Online Reviews and Recommendations?

post by Stephanie Boyette Nelson While SBN Marketing’s services don’t focus specifically online reviews, the topic is related enough that a blog post on the subject didn’t seem too outrageous. As many people now know, online reviews for businesses and recommendations for individuals are growing more and more important. As the number of people searching…

Repurposing Content – Making the Most of Your Ideas

post by Stephanie Boyette Nelson In the Internet marketing industry, many professionals advise their clients to “repurpose content.”  While this may seem like a lot of work, it’s basically just finding different ways to use one idea.For example… Say you know how to build a custom Facebook page.  This idea alone can be repurposed like…

The Birth – or Rebirth – of SBN Marketing

post by Stephanie Boyette Nelson Let me take you back to several years ago.  Friends of mine who were small business owners needed some marketing work, I was in a position where I could use some extra cash, so SBN Marketing was started as a freelance gig.  And there it stayed – rarely used. Funny…