Social Profile Management – Why Bother?

post by Stephanie Nelson Whether an individual or a business, managing your social profiles is one of the most important things you can do. Here’s why: It has been reported that 34% of hiring managers do an online search for job candidates.  This makes managing your social profiles – like Facebook, Twitter, Foursquare, LinkedIn, etc.…

What Do You Do When You Make a Mistake on Social Media?

post by Stephanie Nelson So the day I’d been dreading finally came this weekend. I made a major error on a client’s social media accounts that had people upset. Before we go any further, let’s not be cute about this: I’ve made errors before. I’ve even made them on client’s posts. But either (a) I…

Let Your Curiosity Lead Your Marketing

post by Stephanie Nelson In the marketing industry, curiosity is highly under-rated, in my opinion.  And I see it even more so in the internet and social media marketing worlds. From my experience – which has ranged from print ads, direct mail and events to anything on the internet – a lot of this lack…

Video Marketing: The Truth of Video in Search Engine Marketing

post by Stephanie Nelson I’ll be the first to admit that I’m not the biggest fan of videos shared online. To me, they seem to take time that I don’t have. But when I take my personal feelings out of it, the fact of the matter is that the key to getting found online is…

Social Media for Non-Profits Presentation

post by Stephanie Nelson I recently had the opportunity to present on social media for non-profits to the Matthews Human Services Council group. The presentation gave an overview of how non-profit organizations can effectively use social media to market their messages and missions. Interested in what I had to say? Check out the presentation below. If you still…

Change: Problem or Possibility?

post by Stephanie Nelson In all of my years on this earth, I’ve been told multiple times that the only things you can be sure of in life are death, change and taxes.  For all of you that work for a small business, I’m sure you’ve noticed, as I have, that change can seem to…

Social Media for Charities and Non-Profits

post by Stephanie Nelson Last week, I was asked by a blogging client to do a post about giving back during the holidays. At about the same time, I agreed to be a social media volunteer with an up-and-coming non-profit called All Sounds Fair. (I say “up-and-coming” because they’re still working toward their official 501c3 status.)…