Should You Vary the Same Information on Different Outlets?

post by Stephanie Nelson Awhile back, I wrote a post about repurposing content. The whole idea was how to take one idea and make multiple posts on a variety of outlets. (The post was done before Instagram even existed, so there’s a whole other level of sharing that’s not covered!) But what’s the best way of…

Are You Using Your E-Mail Signature for Social Media Growth?

post by Stephanie Nelson In the 5+ years I’ve been in business for myself, one of the most often asked questions I get is “how can I grow my following on [X outlet(s)]? And one of the first things I do in my audit to answer that question is look at how that company is letting…

The Secrets to a Usable Editorial Calendar

post by Stephanie Nelson If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to said calendar can be a bit of a beast, though. So here are…

SBN Marketing’s Social Media Maven Stephanie Nelson Featured on Hot In Social Series

post by Stephanie Nelson Recently, the good folks at HotInSocialMedia.com asked if I’d once again be part of their series on social media advice and predictions for the upcoming year. The series is comprised of three articles and includes information from 24 experts in the social media arena. The first article focuses on the question “What digital marketing…

Don’t Read the Comments

post by Stephanie Nelson Last Friday, I was able to attend my first Creative Mornings Charlotte gathering. The premise was based around the quote “Laws are like sausages – it’s better not to see them being made.” Speakers were lawmaker Jeff Jackson of the NC State Senate and esteemed restaurateur and sausage-maker Cassie Parsons of Harvest Moon Grille. The…

Where Should You Be On Social Media

post by Stephanie Nelson As a social media professional, I’m asked almost daily, “Should I be on all social media outlets?” or “Which social media outlets do I need to be on?” The simple answers to those questions are “no” and “the ones where your audience is”. But there are longer answers… You don’t need…

Brainstorming When You’re a Solopreneur

post by Stephanie Nelson Having someone to bounce your ideas off of is essential when you work in any part of the marketing industry. But when you work for yourself, by yourself, that’s not always the easiest thing to do. Take this situation: A friend of mine called in a panic. She’s also out on…

Social Profile Management – Why Bother?

post by Stephanie Nelson Whether an individual or a business, managing your social profiles is one of the most important things you can do. Here’s why: It has been reported that 34% of hiring managers do an online search for job candidates.  This makes managing your social profiles – like Facebook, Twitter, Foursquare, LinkedIn, etc.…

Social Media for Non-Profits Presentation

post by Stephanie Nelson I recently had the opportunity to present on social media for non-profits to the Matthews Human Services Council group. The presentation gave an overview of how non-profit organizations can effectively use social media to market their messages and missions. Interested in what I had to say? Check out the presentation below. If you still…

SBN Marketing’s New Year’s Resolutions

post by Stephanie Nelson At this point, we are winding down 2015 and staring down 2016. And pretty much everyone on the planet is making a list of New Year’s resolutions – lose weight, workout more, eat clean, be more socially active. So we’re putting together a list of New Year’s resolutions for SBN Marketing! We’re…