Tips for Using an Editorial Calendar | SEO & Social Media Management | SBN Marketing | Stephanie Nelson

Tips for Using an Editorial Calendar

If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to that calendar can be a bit of a beast, though. So here are a few tips…

Tips for Prioritizing Marketing Efforts Right Now | SEO & Social Media Management | SBN Marketing

Tips for Prioritizing Marketing Efforts Right Now

These are strange times. Stay at home orders and such have most of us getting information and news in different ways than we would under “normal” circumstances. As business owners, we need to consider this change in a variety of ways, too. Economic changes make looking at where are dollars are going crucial. But where…

Do Your Marketing Messages Match? | SEO and Social Media Maven Stephanie Nelson | SBN Marketing

Top Tips for Repurposing Content

In the Internet marketing industry, many professionals advise their clients to “repurpose content.”  While this may seem like a lot of work, it’s basically just finding different ways to use one idea. For example, let’s say you know how to train a horse to win the Triple Crown.  This idea alone can be repurposed like…

Competitive Analysis | Stephanie Nelson | SEO & Social Media Maven | SBN Marketing

The Importance of Competitive Analysis

post by Stephanie Nelson Have you checked all the boxes when it comes to competitive analysis? As someone who’s been in the advertising and marketing game for over 20 years, I can attest to how important competitive analysis is.  Taking a look at what your competitors are doing to market themselves can often help you…