The Secrets to a Usable Editorial Calendar

post by Stephanie Nelson If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to said calendar can be a bit of a beast, though. So here are…

SBN Marketing’s Social Media Maven Stephanie Nelson Featured on Hot In Social Series

post by Stephanie Nelson Recently, the good folks at HotInSocialMedia.com asked if I’d once again be part of their series on social media advice and predictions for the upcoming year. The series is comprised of three articles and includes information from 24 experts in the social media arena. The first article focuses on the question “What digital marketing…

Where Should You Be On Social Media

post by Stephanie Nelson As a social media professional, I’m asked almost daily, “Should I be on all social media outlets?” or “Which social media outlets do I need to be on?” The simple answers to those questions are “no” and “the ones where your audience is”. But there are longer answers… You don’t need…

Expanding Your Wheelhouse or Getting in Over Your Head?

post by Stephanie Nelson A bit ago, I took on a project for a client that I thought I could handle. I had the basic skills necessary to do the job, plus I really like the client so taking on seemed like a good opportunity for me to get a little more experience in another area…

Brainstorming When You’re a Solopreneur

post by Stephanie Nelson Having someone to bounce your ideas off of is essential when you work in any part of the marketing industry. But when you work for yourself, by yourself, that’s not always the easiest thing to do. Take this situation: A friend of mine called in a panic. She’s also out on…

Social Profile Management – Why Bother?

post by Stephanie Nelson Whether an individual or a business, managing your social profiles is one of the most important things you can do. Here’s why: It has been reported that 34% of hiring managers do an online search for job candidates.  This makes managing your social profiles – like Facebook, Twitter, Foursquare, LinkedIn, etc.…

Let Your Curiosity Lead Your Marketing

post by Stephanie Nelson In the marketing industry, curiosity is highly under-rated, in my opinion.  And I see it even more so in the internet and social media marketing worlds. From my experience – which has ranged from print ads, direct mail and events to anything on the internet – a lot of this lack…