Update to Google Algorithm | SEO Tips | SEO and Social Media Maven | Stephanie Nelson | SBN Marketing

Google Organic Algorithm Changes: The Medic Update

post by Stephanie Nelson Back in August, Google rolled out yet another of its organic algorithm updates, with changes to this update continually rolling out. This update has widely been referred to as the Medic Update because it seemed focused on health/medical sites. However, the updates seem to have also affected  many different niches including…

What’s Your Social Media Strategy?

post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters to you and your audience…

online response times | SEO & Social Media Maven | Stephanie Nelson | SBN Marketing

Is Dilly-Dallying Killing You Online?

post by Stephanie Nelson It’s a little-known fact, but several online outlets have a timer on you, and your dilly-dallying may be killing your online presence. Facebook, for example, times you when your business page receives a direct message. The sooner you respond, the more likely your page will be marked as responsive, and you’ll be…

Facebook | SEO & Social Media Maven | Stephanie Nelson | SBN Marketing

Don’t Put All Your Eggs in One Basket

post by Stephanie Nelson As I was scrolling through Facebook this morning, I came across an article about how digital publisher LittleThings is shutting down, and they blame Facebook’s algorithm for their downfall. The article went on to talk about how LittleThings has amassed over 12 million Facebook fans and regularly produced video via Facebook…

social media marketing vs digital marketing | SEO & Social Media Maven Stephanie Nelson | SBN Marketing

Social Media Marketing vs Digital Marketing

post by Stephanie Nelson Recently, I was asked to define the difference between social media marketing and digital marketing. Here was my answer: Social media marketing incorporates solely social media outlets – Facebook, Twitter, Pinterest, Instagram, Google+, etc. Some practitioners may expand the definition to include social profile outlets like Yelp, Google My Business –…

blog seo social media maven stephanie nelson sbn marketing

Do You Really Need A Blog?

post by Stephanie Nelson The short answer is: YES! A blog offers tremendous benefits on a variety of fronts, especially in SEO and social media. Among those benefits are: Increased credibility as an industry expert. The more you can say about a subject, the more your site’s visitors will see you know about the subject.…

social media image creation by seo and social media maven stephanie nelson of SBN Marketing

Creating Images for Social Media & Websites

post by Stephanie Nelson I’ve been hearing a lot of chatter – both in the social media industry and from small business owners – about graphics for posts and where they come from. In a past life, long, long ago in a galaxy far, far away, I created any graphic I was going to use…

What is SEO? | SEO & Social Media Maven Stephanie Nelson | SBN Marketing

Is SEO Still Important?

post by Stephanie Nelson My “business buddy” Joanne Spataro recently attended a writers’ retreat. When she got back, she mentioned to me that other attendees were saying that SEO was now less important than other online marketing efforts, and she asked for my take. Here’s my response: Everybody in business has to prioritize where their…

inspiration for the uninspired | SEO and social media maven Stephanie Nelson | SBN Marketing

Inspiration for the Uninspired

post by Stephanie Nelson Some days, inspiration just doesn’t come. That happens to the best of us, whether we’re working for ourselves, working for someone else, not working, or whatever else we’ve got going on. As a solopreneur, these are the days that suck the life out of me, and some of the few days I…