blog seo social media maven stephanie nelson sbn marketing

Tips on Deciding Where to House Your Blog

I’m often asked about where a blog should be housed – on a business’ website or on a separate domain. There’s no “right” answer, but there are definite things to consider. Personally, I prefer a blog housed on the website. I’ve found it’s easier to get SEO results this way. Your anchor links in your…

Tips for Using an Editorial Calendar | SEO & Social Media Management | SBN Marketing | Stephanie Nelson

Tips for Using an Editorial Calendar

If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to that calendar can be a bit of a beast, though. So here are a few tips…

Tips for Communicating Changes During the Pandemic | SEO & Social Media Management | SBN Marketing | Stephanie Nelson

Tips for Communicating Changes During the Pandemic

These days, the old adage “the only constant is change” is truer than ever. Between CDC updates, state-by-state and city-by-city stay at home orders, and just general best practices in dealing with and slowing the spread of the Coronavirus, information is updated very frequently. As such, the way businesses run, the services they offer, and…

Pandemic Social Profile Tips | SBN Marketing | SEO & Social Media Management

Pandemic Social Profile Tips

Social profiles such as Yelp and Google My Business are an important part of a business’ online marketing strategy on any given day. But given the current state of affairs, they’re crucial. Your Google My Business info shows on search results pages, and folks are turning to Yelp to find out what’s still open and…

Tips for Prioritizing Marketing Efforts Right Now | SEO & Social Media Management | SBN Marketing

Tips for Prioritizing Marketing Efforts Right Now

These are strange times. Stay at home orders and such have most of us getting information and news in different ways than we would under “normal” circumstances. As business owners, we need to consider this change in a variety of ways, too. Economic changes make looking at where are dollars are going crucial. But where…

Tips to Take Advantage of Increased Screen Time | SEO & Social Media Management | SBN Marketing

Tips to Take Advantage of Increased Screen Time

These are strange times. The county I’m in goes on a mandatory stay-at-home order tomorrow at 8am, and many big cities around the US are a day or two ahead of us on all mandates. I’m seeing businesses shift left and right in order just to stay in business, and I’m seeing the prowess of…

Google My Business

Take Advantage of Your Google My Business Page

post by Stephanie Nelson Late last year, Google announced that it was shuttering its Google+ program. Last week, emails were sent to Google+ page owners that the shut down was going to begin in April of this year. With this, there’s no better time for business owners to take advantage of their Google My Business…

Update to Google Algorithm | SEO Tips | SEO and Social Media Maven | Stephanie Nelson | SBN Marketing

Google Organic Algorithm Changes: The Medic Update

post by Stephanie Nelson Back in August, Google rolled out yet another of its organic algorithm updates, with changes to this update continually rolling out. This update has widely been referred to as the Medic Update because it seemed focused on health/medical sites. However, the updates seem to have also affected  many different niches including…

What’s Your Social Media Strategy?

post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters to you and your audience…