post by Stephanie Nelson As we’ve discussed in the past, an important part of your overall SEO strategy is your linking strategy. This includes internal and external links within your own content, as well as backlinks, other sites linking back to you. But if you don’t manage your backlinks properly, they can destroy all of…
post by Stephanie Nelson One of the few ranking factors Google has ever confirmed is a website’s bounce rate. (A bounce is when someone comes to your site then leaves quickly, though none of the search engines have defined what “quickly” means when considering whether a site visit is a bounce.) We know this factor…
post by Stephanie Nelson Google has confirmed that an update to their algorithm was released on March 12, 2019. Here’s what we know so far. Google suggested that the March 2019 update was notable and worth confirming, but it was by no means the biggest update it has undertaken recently. Like the Medic update that…
post by Stephanie Nelson Last week, I posted about what to look for in an SEO provider. As a follow-up, and inspired by the spam emails I receive daily, I decided to do a post on breaking down a couple of the sneaky SEO sales tactics some companies use. Tactic 1: “I did a search…”I’m…
post by Stephanie Nelson Lately, I’ve had a lot of SEO projects on my plate. As I’ve talked with different business owners, it’s become clear that few know what to look for in an SEO provider. Here are a few tips to know and questions to ask if you’re in the process of finding your…
post by Stephanie Nelson Late last year, Google announced that it was shuttering its Google+ program. Last week, emails were sent to Google+ page owners that the shut down was going to begin in April of this year. With this, there’s no better time for business owners to take advantage of their Google My Business…
post by Stephanie Nelson Have you checked all the boxes when it comes to competitive analysis? As someone who’s been in the advertising and marketing game for over 20 years, I can attest to how important competitive analysis is. Taking a look at what your competitors are doing to market themselves can often help you…
post by Stephanie Nelson Back in August, Google rolled out yet another of its organic algorithm updates, with changes to this update continually rolling out. This update has widely been referred to as the Medic Update because it seemed focused on health/medical sites. However, the updates seem to have also affected many different niches including…
post by Stephanie Nelson Earlier this week, as I was researching a client’s SEO strategy, I came across an interesting debate in SEO ranking factors. It seems content’s readability may be the latest item SEO providers need to focus on. Readability is defined as the level of ease to understand your content. Per the usual,…
post by Stephanie Nelson If you’re around folks who do SEO, you might hear them chatting about “hats” – particularly white hat, gray hat, and black hat. But what does this mean? The “hats” are industry jargon describing the tactics for approaching SEO and its implementation. The short and sweet description of each is: White hat…
