post by Stephanie Nelson If you’re around folks who do SEO, you might hear them chatting about “hats” – particularly white hat, gray hat, and black hat. But what does this mean? The “hats” are industry jargon describing the tactics for approaching SEO and its implementation. The short and sweet description of each is: White hat…
I’m often asked about where a blog should be housed – on a business’ website or on a separate domain. There’s no “right” answer, but there are definite things to consider. Personally, I prefer a blog housed on the website. I’ve found it’s easier to get SEO results this way. Your anchor links in your…
When I’m reviewing monthly SEO reports with clients, the first stat they want to see is how many visitors their site had the previous month. (That’s the main reason it’s the first piece of data in the report. I got tired of people flipping around looking for it before it was “time” to discuss it.)…
Piggybacking off last week’s post on how to determine if/when you need an SEO pro, this week we’re offering you some tricks for choosing an SEO pro. First, if they’re offering results-based guarantees (like first page of Google), run. Legitimate SEO pros know and explain that they can perform their work based on best practices…
I hear a lot of talk amongst business owners about DIY-ing various elements of their marketing, including social media, website management, and SEO. As with all things, this DIY-ing can be possible, but there are a few elements to consider which may tell you that you need to hire a pro. These are SBN Marketing’s…
Studies show that most marketing professionals understand that SEO is important in finding online success, no matter the business or industry. The hurdle for most comes when trying to convince the powers that be to put marketing dollars into getting it done right. So here are a few research-based points to make to convince the…
Social profiles such as Yelp and Google My Business are an important part of a business’ online marketing strategy on any given day. But given the current state of affairs, they’re crucial. Your Google My Business info shows on search results pages, and folks are turning to Yelp to find out what’s still open and…
These are strange times. Stay at home orders and such have most of us getting information and news in different ways than we would under “normal” circumstances. As business owners, we need to consider this change in a variety of ways, too. Economic changes make looking at where are dollars are going crucial. But where…
These are strange times. The county I’m in goes on a mandatory stay-at-home order tomorrow at 8am, and many big cities around the US are a day or two ahead of us on all mandates. I’m seeing businesses shift left and right in order just to stay in business, and I’m seeing the prowess of…
On-page SEO consists of five main tactics: choosing a focus keyword for each page, writing a unique title tag for each page, writing a unique meta description for each page, working the focus keyword into to the on-page copy at an appropriate keyword concentration, and assigning image alt data to every image on the site.…
