post by Stephanie Nelson As I was clicking around the interwebz, looking for inspiration for this week’s blog post, I found an infographic from Website Magazine on SEO ranking factors. Once I realized that the numbering system on the graphic wasn’t ranking these factors in order of importance, it hit me that this would be…
post by Stephanie Nelson When setting your SEO strategy, there are elements that form micro-strategies to make up the overall strategy. One of those sub-strategies is your linking strategy. The search engines look at a number of things when it comes to links, both on your site and pointing to your site from other sites. Here…
post by Stephanie Nelson As we all know by now, the social media and SEO worlds revolve around algorithm changes. This time, it’s Google’s turn to turn our worlds upside down. In what’s being dubbed “the brackets update,” Google seems to be launching a new focus on quality. Apparently, the update was designed to help…
post by Stephanie Nelson Today is Pi Day. 3.14 and so on and so forth. Irrational number. In its honor, let’s take a look at a few irrational beliefs about SEO. Every website that will provide a link to your website is great for your SEO and you should jump on them. No. Link farms…
post by Stephanie Nelson As I was scrolling through Facebook this morning, I came across an article about how digital publisher LittleThings is shutting down, and they blame Facebook’s algorithm for their downfall. The article went on to talk about how LittleThings has amassed over 12 million Facebook fans and regularly produced video via Facebook…
post by Stephanie Nelson Even though Google doesn’t publish the signals its algorithm takes into consideration, some are easy to figure out. It’s long been known that factors that affect the user experience usually affect your organic ranking, and it’s long been known that page load speed is one of those user experience signals for…
post by Stephanie Nelson Recently, I was asked to define the difference between social media marketing and digital marketing. Here was my answer: Social media marketing incorporates solely social media outlets – Facebook, Twitter, Pinterest, Instagram, Google+, etc. Some practitioners may expand the definition to include social profile outlets like Yelp, Google My Business –…
post by Stephanie Nelson The short answer is: YES! A blog offers tremendous benefits on a variety of fronts, especially in SEO and social media. Among those benefits are: Increased credibility as an industry expert. The more you can say about a subject, the more your site’s visitors will see you know about the subject.…
post by Stephanie Nelson I’ve been hearing a lot of chatter – both in the social media industry and from small business owners – about graphics for posts and where they come from. In a past life, long, long ago in a galaxy far, far away, I created any graphic I was going to use…
post by Stephanie Nelson I get asked pretty often as I’m working on SEO proposals if SBN Marketing can guarantee organic rankings. The short answer: No. (That’s really a short answer, huh?) The piece of advice that comes with that short answer: If someone is offering you a guaranteed position in the organic rankings –…
