Studies show that most marketing professionals understand that SEO is important in finding online success, no matter the business or industry. The hurdle for most comes when trying to convince the powers that be to put marketing dollars into getting it done right. So here are a few research-based points to make to convince the…
Social profiles such as Yelp and Google My Business are an important part of a business’ online marketing strategy on any given day. But given the current state of affairs, they’re crucial. Your Google My Business info shows on search results pages, and folks are turning to Yelp to find out what’s still open and…
These are strange times. Stay at home orders and such have most of us getting information and news in different ways than we would under “normal” circumstances. As business owners, we need to consider this change in a variety of ways, too. Economic changes make looking at where are dollars are going crucial. But where…
These are strange times. The county I’m in goes on a mandatory stay-at-home order tomorrow at 8am, and many big cities around the US are a day or two ahead of us on all mandates. I’m seeing businesses shift left and right in order just to stay in business, and I’m seeing the prowess of…
On-page SEO consists of five main tactics: choosing a focus keyword for each page, writing a unique title tag for each page, writing a unique meta description for each page, working the focus keyword into to the on-page copy at an appropriate keyword concentration, and assigning image alt data to every image on the site.…
Search engine algorithms change all the time, and staying on top of what you need to do to gain organic rankings for your website can seem like a full-time job. (Trust me, sometimes it IS a full-time job.) So here are a few tricks to gaining SEO success this year. Understand the E-A-T portion of…
Figuring out what you should write about for your blog can be daunting sometimes. The more often you publish content, the more opportunities your site has to be indexed by the search engines. But that also means that the more often you publish content, the more often you have to find topics that your audience…
Google recently announced that it’s in the process of implementing a major algorithm update. This “BERT” update is said to affect results for one in ten queries. That’s a lot. So here are a few details on what we know so far to help you understand what’s going on. BERT stands for Bidirectional Encoder Representations…
I recently read the article Web Design Practices that Frustrate SEO Pros on the Search Engine Journal website. They were spot on in the items they listed, and it got me to thinking about the website design “mistakes” I see regularly on clients’ sites that hurt or hinder their SEO efforts. My short list is:…
post by Stephanie Nelson As we’ve discussed in the past, an important part of your overall SEO strategy is your linking strategy. This includes internal and external links within your own content, as well as backlinks, other sites linking back to you. But if you don’t manage your backlinks properly, they can destroy all of…
