Competitive Analysis | Stephanie Nelson | SEO & Social Media Maven | SBN Marketing

The Importance of Competitive Analysis

post by Stephanie Nelson Have you checked all the boxes when it comes to competitive analysis? As someone who’s been in the advertising and marketing game for over 20 years, I can attest to how important competitive analysis is.  Taking a look at what your competitors are doing to market themselves can often help you…

Update to Google Algorithm | SEO Tips | SEO and Social Media Maven | Stephanie Nelson | SBN Marketing

Google Organic Algorithm Changes: The Medic Update

post by Stephanie Nelson Back in August, Google rolled out yet another of its organic algorithm updates, with changes to this update continually rolling out. This update has widely been referred to as the Medic Update because it seemed focused on health/medical sites. However, the updates seem to have also affected  many different niches including…

Facebook | SEO & Social Media Maven | Stephanie Nelson | SBN Marketing

Don’t Put All Your Eggs in One Basket

post by Stephanie Nelson As I was scrolling through Facebook this morning, I came across an article about how digital publisher LittleThings is shutting down, and they blame Facebook’s algorithm for their downfall. The article went on to talk about how LittleThings has amassed over 12 million Facebook fans and regularly produced video via Facebook…