Social Media for Small Businesses – A Primer

post by Stephanie Nelson We recently had the opportunity to present on social media for small businesses to the Women Business Owners meetup group. We gave an overview of why social media is an important piece of your marketing toolbox and how to pick the social media outlets right for your business. Interested in what…

What’s Your Posting Strategy?

post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters to you and your audience…

Repurposing Content – Making the Most of Your Ideas

post by Stephanie Boyette Nelson In the Internet marketing industry, many professionals advise their clients to “repurpose content.”  While this may seem like a lot of work, it’s basically just finding different ways to use one idea.For example… Say you know how to build a custom Facebook page.  This idea alone can be repurposed like…