How Do I Get Online Reviews and Endorsements?

online reviews and endorsementspost by Stephanie Nelson

As most of you know online reviews and endorsements for businesses and individuals are growing an important piece of a brand. As more people search online for what they need – from restaurants for dinner to new employees – you need to stand out from the crowd.

So how do you do that?  How do you get reviews online?

  • Put up signage in your location reminding customers to review you online. Remember, though, you’re not allowed to reward folks for a review.
  • Businesses’ employees can put links to their company LinkedIn page, Google My Business page and other online profiles in their e-mail signatures; individuals can do the same with their LinkedIn profiles.
  • Put these same links on your website’s testimonials page.
  • Keep feedback requests short.  Be straightforward and to the point when asking for a review or endorsement.  The more people have to listen or read, the better the chance that they’ll tune you out and not hear your request.
  • Strike while the iron’s hot.  Got a happy client, boss or co-worker?  Ask them for a review or endorsement while he or she still remembers the good job you did!

So you tell us… what’s worked for you in getting reviews or endorsements?

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