How Far Can One Idea Go?

one idea multiple posts stephanie nelson sbn marketingpost by Stephanie Nelson

Let’s face it. You know a lot of stuff about a lot of stuff. But when it comes to blogging, it can get overwhelming to think about how to take what you know and break it into consumable chunks versus one long novel of a post. And then you have to consider social media posts on top of that? Too much!

But it doesn’t have to be that way. Think about this:

Say you know to ride a zebra backwards. This idea alone can be broken up in this way:

  • Blog about how to ride a zebra backwards.
  • Tweet to share the “how to” blog. Ask a question with the tweet.
  • Facebook post to share the blog. Make a comment with the post.
  • Take a picture of you riding a zebra backwards for Instagram.
  • Blog on how/why you decided to learn to ride a zebra backwards.
  • Tweet to share the “how and why” blog. Ask a question with the tweet.
  • Facebook post to share the “how and why” blog. Make a comment with the post.
  • Video yourself riding a zebra backwards.
  • Tweet to share the video. Ask a question with the tweet.
  • Facebook post to share the blog. Make a comment with the post.
  • Blog on the features and benefits of riding a zebra backwards.
  • Tweet to share the “features and benefits” blog. Ask a question with the tweet.
  • Facebook post to share the “features and benefits” blog. Make a comment with the post.
  • Video your zebra-riding facilities and/or interview the owner.
  • Tweet to share the facilities video. Ask a question with the tweet.
  • Facebook post to share the facilities video. Make a comment with the post.
  • Get photos of the facilities for a series of Instagram posts.

You get the idea. And these 17 pieces of content came from just ONE piece of knowledge, one small aspect of you! Plus, we didn’t even dive fully in to the uses of this idea. You could keep going on expanding how to share bits about riding a zebra backwards. You could also expand your outlets to include webinars, e-books and more.

Whether you’re looking to build your company’s brand or your own personal brand, the idea of repurposing an idea remains the same. Take one bit about you or your company and share as much as you can, separating each idea into a new set of posts.

Image: FreeDigitalPhotos.net