post by Stephanie Nelson
I’ll readily admit it. I’m not a fan of Instagram, personally. (But when you’re a social media maven, you’re supposed to love all social media outlets, right?!?!? Yeah. Not so much.)
That being said, I do see that it can be a great tool for the right type of business and if it’s used properly (which is pretty much true of any social media outlet…or any tool, really). And I’ve gotten to know this outlet as a marketing tool. So here’s how to determine if you need to be on Instagram, in my opinion:
- Your business is a visual one.
Artists, nail salons, restaurants, realtors – any business that has a physical product to show off – could be a good fit.
- You have the time and attention span to dedicate to it.
Photos don’t take themselves; either you need to be able to take good, quality photos or you need to have the resources to hire someone to take them. Posts also don’t create themselves; you need to have the time to post the pics, do hashtag research to increase your reach, write engaging captions, etc or hire someone to do this for you.
- Your budget is limited.
Facebook has moved to more of a “pay to play” model, and your posts’ reach will probably average around 4-6% of your number of fans unless you pay to boost them. Instagram will serve your posts to 100% of your followers.
- You are an early adopter.
If you like to try new things where your marketing is concerned, Instagram may be just the place for you right now. While Instagram itself has been around for a few years, a recent stat showed that only 36% of marketers use it. So users are not inundated with marketing messages. (The caveat here is that you don’t want to be at the start of a movement that ruins Insta for its users; make sure your posts fit your brand while also fitting what the outlet is about.)
- You like to engage online with your customers.
Like Twitter but unlike Facebook, Instagram allows you to tag individuals in your photos and @ mention them in your posts. If your business is such that you can get your clients’ IG handles, this is a great way to give them a “touchy-feely” experience with your brand that doesn’t have to cost you anything more than the time to do the post!
So what are your thoughts? Have you tried using Instagram marketing for your business? If you need help deciding whether Instagram marketing is appropriate for your business, e-mail us and let us help!