Repurposing Content – Making the Most of Your Ideas

post by Stephanie Boyette Nelson

In the Internet marketing industry, many professionals advise their clients to “repurpose content.”  While this may seem like a lot of work, it’s basically just finding different ways to use one idea.For example… Say you know how to build a custom Facebook page.  This idea alone can be repurposed like this:

  • Blog about how to build a custom Facebook page.
  • Tweet a link to this blog post.  Ask a question with the tweet.
  • Post a Facebook update that includes a link to the blog post.  Make a comment with the update.
  • Blog on how/why you decided to learn to build Facebook pages.
  • Tweet to share the “how and why” blog.  Ask a question with the tweet.
  • Post a Facebook update that includes a link to the blog post.  Make a comment with the update.
  • Video yourself building a custom Facebook page and post this to YouTube or Vimeo.
  • Tweet to share the video.  Ask a question with the tweet.
  • Post a Facebook update that includes a link to the blog post.  Make a comment with the update.
  • Blog on the features and benefits of having a custom Facebook page.
  • Tweet to share the “features and benefits” blog.  Ask a question with the tweet.
  • Post a Facebook update that includes a link to the blog post.  Make a comment with the update.

You get the gist.  And these 12 pieces of content came from just ONE piece of knowledge, one small aspect of what you know!  Plus, we didn’t even dive fully in to the uses of this idea.  You could keep expanding how to share bits about custom Facebook pages to include webinars, e-books and more.

Whether you’re looking to build your company’s brand or your own personal brand, the idea of repurposing content remains the same.  Take one bit about you or your company and share as much as you can, separating each idea into a new set of posts. Now you tell us… What content do you have that can be repurposed? How and where can you share your ideas?

image by jscreationzs