post by Stephanie Nelson
Even though Google doesn’t publish the signals its algorithm takes into consideration, some are easy to figure out. It’s long been known that factors that affect the user experience usually affect your organic ranking, and it’s long been known that page load speed is one of those user experience signals for desktop versions of websites.
On January 17, Google announced that this signal will also be a ranking factor mobile sites starting in July.
The announcement goes on to say that this, as always, will only be one factor, and that even slow-loading pages may rank well if other signals on the website are strong for that particular query.
So what can you do? Here are a few tips and resources straight from Google:
- Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
- Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages
- PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations
While this is more of a website design issue that SBN Marketing doesn’t offer a fix for, we’re more than happy to help you with other SEO issues that may be affecting your site. Use the button below to get in touch!