social media image creation by seo and social media maven stephanie nelson of SBN Marketing

Creating Images for Social Media & Websites

post by Stephanie Nelson I’ve been hearing a lot of chatter – both in the social media industry and from small business owners – about graphics for posts and where they come from. In a past life, long, long ago in a galaxy far, far away, I created any graphic I was going to use…

inspiration for the uninspired | SEO and social media maven Stephanie Nelson | SBN Marketing

Inspiration for the Uninspired

post by Stephanie Nelson Some days, inspiration just doesn’t come. That happens to the best of us, whether we’re working for ourselves, working for someone else, not working, or whatever else we’ve got going on. As a solopreneur, these are the days that suck the life out of me, and some of the few days I…

What Are Your Competitors Up To?

post by Stephanie Nelson As someone who’s been in the advertising and marketing game for over 20 years, I can attest to how important competitive analysis is.  Taking a look at what your competitors are doing to market themselves can often help you determine if your own marketing efforts are heading in the right direction.…

Why You Should Hire a Ghostwriter for Your Blog

post by Stephanie Nelson I’ve recently been chatting with some clients and potential clients about their blogs. There’s been an overwhelming concern that committing to blogging is too much to take on. When I’ve mentioned that this is a service SBN Marketing offers and that, in fact, there’s an entire industry built around folks writing for…

Content Marketing and SEO – What’s the Difference?

post by Stephanie Nelson I hear a lot of folks using the terms content marketing and SEO interchangeably. The truth is, though, that even though the two go hand-in-hand, there is a difference. As I covered in last week’s post, SEO is search engine optimization. It’s putting together all the elements that the search engines look for…

How Often Should You Blog?

post by Stephanie Nelson It’s widely known that blogging is a great SEO strategy. And blog posts make for awesome social media fodder. But how often should you blog to make it work for you? First, you do need a schedule. And you need a schedule that works for you. If you know that your time’s…

Should Your Blog be on Your Website or on a Separate Domain?

post by Stephanie Nelson I’m often asked about where a blog should be housed – on a business’ website or on a separate domain. There’s no “right” answer, but there are definite things to consider. Personally, I prefer a blog housed on the website. I’ve found it’s easier to get SEO results this way. Your anchor…

Should You Vary the Same Information on Different Outlets?

post by Stephanie Nelson Awhile back, I wrote a post about repurposing content. The whole idea was how to take one idea and make multiple posts on a variety of outlets. (The post was done before Instagram even existed, so there’s a whole other level of sharing that’s not covered!) But what’s the best way of…