I recently received an email from Rothy’s, one of my favorite shoe brands on the planet. (PS – if you’re interested in getting a pair or two of your own, use my referral link for $20 off!) The email opened with: First things first: What does circularity mean? At Rothy’s, circularity is our continuous quest…
When you work in your business (or a client’s account) day in and day out, it’s really easy to get into a rut. You kind of learn what works and what doesn’t with your audience, then it becomes a lather, rinse, repeat sort of situation. But that may lead you into a space where you’re…
You may have noticed that at the end of every blog post and the bottom of the pages of this website, there’s a button inviting visitors to get in touch with SBN Marketing. The intent behind this placement, this usage, is very intentional. It’s to let visitors know what’s the next step, to lead them…
The time is nigh for the gloves to come off between Apple and Facebook. An Apple iOS14 update that is planned for sometime in early 2021 will require all apps to explicitly ask for users’ permission to gather data and track them across mobile apps and websites. This includes Facebook’s app, and as such, it…
I will start by saying that headline is not one I would’ve thought I’d ever write. But events of the last week or so showed me there was something all marketers could learn – or at least be reminded of – from Donald Trump. What should we all glean from Trump? Don’t depend on outlets…
There are over 20 holidays celebrated worldwide between Thanksgiving and the New Year. As we’re already at the first week of November, so a lot of your holiday marketing plans are probably already in place, if not already being implemented. But if you’re not in that camp, all is not lost. Here are a few…
Lately, as I’ve been talking to a few potential clients, the subject of them not having a website came up. A discussion ensued with each about the differences between owned media and rented media. And then my dear friend Nadia Vanderhall posted the image here, and it summed up my argument perfectly. So here’s the…
These are strange times. Stay at home orders and such have most of us getting information and news in different ways than we would under “normal” circumstances. As business owners, we need to consider this change in a variety of ways, too. Economic changes make looking at where are dollars are going crucial. But where…
Digital marketing is branching out and expanding to new outlets every day. Video has become one of the most popular media online, and as a subset of that, webinars have seen amazing growth. They’re a great way to impart your knowledge beyond your local area, and a great way to grow your leads with a…
Whether you love Yelp or hate it, they’re making an important change that could make a difference in whether your business is suggested to its users. So now’s the time to get your listing in order so you can take advantage and get ahead of your competitors! Yelp is now allowing users to personalize their…
