These are strange times. Stay at home orders and such have most of us getting information and news in different ways than we would under “normal” circumstances. As business owners, we need to consider this change in a variety of ways, too. Economic changes make looking at where are dollars are going crucial. But where…
Digital marketing is branching out and expanding to new outlets every day. Video has become one of the most popular media online, and as a subset of that, webinars have seen amazing growth. They’re a great way to impart your knowledge beyond your local area, and a great way to grow your leads with a…
Whether you love Yelp or hate it, they’re making an important change that could make a difference in whether your business is suggested to its users. So now’s the time to get your listing in order so you can take advantage and get ahead of your competitors! Yelp is now allowing users to personalize their…
post by Stephanie Nelson Late last year, Google announced that it was shuttering its Google+ program. Last week, emails were sent to Google+ page owners that the shut down was going to begin in April of this year. With this, there’s no better time for business owners to take advantage of their Google My Business…
post by Stephanie Nelson A few years back, I wrote a post about what tools I use to stay on top of everything for my business. Even though the post was written less than a year after I’d gone out on my own, I still use all of the tools I listed there, and I’ve…
post by Stephanie Nelson I see it every day: A company is running one special in their email blast, another special on their Facebook page, another special in-store, and so on and so forth. While the argument can be made that this can help track where a sale was made based on the discount, you…
post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters to you and your audience…
post by Stephanie Nelson It’s a little-known fact, but several online outlets have a timer on you, and your dilly-dallying may be killing your online presence. Facebook, for example, times you when your business page receives a direct message. The sooner you respond, the more likely your page will be marked as responsive, and you’ll be…
post by Stephanie Nelson As I was scrolling through Facebook this morning, I came across an article about how digital publisher LittleThings is shutting down, and they blame Facebook’s algorithm for their downfall. The article went on to talk about how LittleThings has amassed over 12 million Facebook fans and regularly produced video via Facebook…
post by Stephanie Nelson Recently, I was asked to define the difference between social media marketing and digital marketing. Here was my answer: Social media marketing incorporates solely social media outlets – Facebook, Twitter, Pinterest, Instagram, Google+, etc. Some practitioners may expand the definition to include social profile outlets like Yelp, Google My Business –…
