Facebook Ads Vs Promoted Posts

post by Stephanie Nelson Earlier today, I came across this SocialMouths post on Facebook Ads vs Promoted Posts.  The title struck alone me since I’ve been doing some testing of ads versus promoted posts for my clients of late. My testing seems to agree with the article, and it seems that we all agree with the…

Updated: Social Media for Small Businesses

post by Stephanie Nelson About a year ago, I was asked to give a presentation on Social Media for Small Businesses. Amazingly enough, in just that short bit of time, things have changed to a point that it became time to update the presentation before I last gave it a couple weeks ago.  For those of…

Social Media For Personal Branding

post by Stephanie Nelson So the holidays are over, and so is January for that matter.  January brought a lot of opportunity for SBN Marketing, which has been AWESOME! One of those opportunities was to present on how to use social media to build your personal brand to a great group of students in the Lambda…

Social Media for Branding Video Available

post by Stephanie Nelson As I mentioned in earlier posts, my presentation on Using Social Media to Build Your Brand at THE GeekFest this year was recorded.  And as promised, now that the video has been uploaded, I’m sharing it here on the SBN Marketing blog! So without further adieu…the Using Social Media to Build Your Brand video!…

Social Media for Competitive Analysis

post by Stephanie Nelson As someone who’s been in the advertising and marketing game for almost 20 years, I can attest to how important competitive analysis is.  Taking a look at what your competitors are doing to market themselves can often help you determine if your own marketing efforts are heading in the right direction.…

Need Online Reviews and Recommendations?

post by Stephanie Boyette Nelson While SBN Marketing’s services don’t focus specifically online reviews, the topic is related enough that a blog post on the subject didn’t seem too outrageous. As many people now know, online reviews for businesses and recommendations for individuals are growing more and more important. As the number of people searching…

The Birth – or Rebirth – of SBN Marketing

post by Stephanie Boyette Nelson Let me take you back to several years ago.  Friends of mine who were small business owners needed some marketing work, I was in a position where I could use some extra cash, so SBN Marketing was started as a freelance gig.  And there it stayed – rarely used. Funny…