LinkedIn Articles Now On Company Pages
LinkedIn has announced that users can now publish long-form posts known as Articles directly to their company pages. Find out more from SBN Marketing here.
Take Advantage of Your LinkedIn Presence
LinkedIn boasts more than 756 million users in more than 200 countries and territories worldwide. But harnessing it as an outlet proves to be a struggle for many. Here are a few of SBN Marketing’s tips on taking advantage of a LinkedIn presence – as a business and on a personal level. Remember that LinkedIn…
Tricks to Using LinkedIn to Your Advantage
LinkedIn boasts 706+ million users in more than 200 countries and territories worldwide. But harnessing it as an outlet proves difficult for many. Here are a few of SBN Marketing’s tricks to using LinkedIn to your advantage. Remember that LinkedIn is a PROFESSIONAL outlet. Be mindful of what you share here. If it’s not something…
Top LinkedIn Tips & Tricks
We’ve posted before about how LinkedIn is an often misunderstood and misused outlet. And the truth is: folks are making mistakes on their personal profiles and their business pages alike. Lots of the bad decisions made on how to use LinkedIn profiles and pages have really easy fixes that can lead to exponentially more exposure…
How to Put LinkedIn to Use for You
post by Stephanie Nelson LinkedIn has been around for years. But it still seems to be a social media outlet that is misunderstood and misused. Here are a few tips on how to put LinkedIn to use for you and your company. First, remember that LinkedIn is a PROFESSIONAL outlet. Be mindful of what you…
What’s Your Social Media Strategy?
post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters to you and your audience…
Social Media Marketing vs Digital Marketing
post by Stephanie Nelson Recently, I was asked to define the difference between social media marketing and digital marketing. Here was my answer: Social media marketing incorporates solely social media outlets – Facebook, Twitter, Pinterest, Instagram, Google+, etc. Some practitioners may expand the definition to include social profile outlets like Yelp, Google My Business –…
What’s Your Niche’s Pain Point?
post by Stephanie Nelson When it comes to your content marketing – and ultimately to making sales – a lot of times, the answer lies in how you present your solution to your potential clients’ pain points. Put simply: What do you put out there that makes people think you can solve their problems? You…
Creating Images for Social Media & Websites
post by Stephanie Nelson I’ve been hearing a lot of chatter – both in the social media industry and from small business owners – about graphics for posts and where they come from. In a past life, long, long ago in a galaxy far, far away, I created any graphic I was going to use…
Can We Connect? (Part 2)
post by Stephanie Nelson A while back, I wrote a post on the “etiquette” (for lack of a better word) of connecting on LinkedIn. Item #2 in my list said, “…when you’re changing that connection message, tell how you know the person and/or why you’d like to be connected. That background information is key.” I’ve…