LinkedIn boasts 706+ million users in more than 200 countries and territories worldwide. But harnessing it as an outlet proves difficult for many. Here are a few of SBN Marketing’s tricks to using LinkedIn to your advantage. Remember that LinkedIn is a PROFESSIONAL outlet. Be mindful of what you share here. If it’s not something…
We’ve posted before about how LinkedIn is an often misunderstood and misused outlet. And the truth is: folks are making mistakes on their personal profiles and their business pages alike. Lots of the bad decisions made on how to use LinkedIn profiles and pages have really easy fixes that can lead to exponentially more exposure…
post by Stephanie Nelson LinkedIn has been around for years. But it still seems to be a social media outlet that is misunderstood and misused. Here are a few tips on how to put LinkedIn to use for you and your company. First, remember that LinkedIn is a PROFESSIONAL outlet. Be mindful of what you…
post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters to you and your audience…
post by Stephanie Nelson Recently, I was asked to define the difference between social media marketing and digital marketing. Here was my answer: Social media marketing incorporates solely social media outlets – Facebook, Twitter, Pinterest, Instagram, Google+, etc. Some practitioners may expand the definition to include social profile outlets like Yelp, Google My Business –…
post by Stephanie Nelson When it comes to your content marketing – and ultimately to making sales – a lot of times, the answer lies in how you present your solution to your potential clients’ pain points. Put simply: What do you put out there that makes people think you can solve their problems? You…
post by Stephanie Nelson I’ve been hearing a lot of chatter – both in the social media industry and from small business owners – about graphics for posts and where they come from. In a past life, long, long ago in a galaxy far, far away, I created any graphic I was going to use…
post by Stephanie Nelson A while back, I wrote a post on the “etiquette” (for lack of a better word) of connecting on LinkedIn. Item #2 in my list said, “…when you’re changing that connection message, tell how you know the person and/or why you’d like to be connected. That background information is key.” I’ve…
post by Stephanie Nelson When doing some keyword research recently, the question “is social media good or bad?” showed up in the results as a potential good match for the term I was searching. Since this was in one of the keyword research tools I use, it wasn’t a place where I could click and…
post by Stephanie Nelson As someone who’s been in the advertising and marketing game for over 20 years, I can attest to how important competitive analysis is. Taking a look at what your competitors are doing to market themselves can often help you determine if your own marketing efforts are heading in the right direction.…
