To Bot or Not to Bot?

post by Stephanie Nelson Lately, there’s been a lot of talk in my social media circles and amongst my clients about the pros and cons of bots in the management of social media outlets. Let’s take a look at what’s been discussed… The overall pro of all bots out there is that they take work off…

Content Marketing and SEO – What’s the Difference?

post by Stephanie Nelson I hear a lot of folks using the terms content marketing and SEO interchangeably. The truth is, though, that even though the two go hand-in-hand, there is a difference. As I covered in last week’s post, SEO is search engine optimization. It’s putting together all the elements that the search engines look for…

Do You Need to Use Social Media for Your Business?

post by Stephanie Nelson I’ve been asked a lot recently, particularly by older business owners, whether or not a business HAS to be on social media. For me, the short answer to this question is yes. And yes, there is a longer answer. The longer answer is that no business owner should spend time or money…

Should You Vary the Same Information on Different Outlets?

post by Stephanie Nelson Awhile back, I wrote a post about repurposing content. The whole idea was how to take one idea and make multiple posts on a variety of outlets. (The post was done before Instagram even existed, so there’s a whole other level of sharing that’s not covered!) But what’s the best way of…

Are You Using Your E-Mail Signature for Social Media Growth?

post by Stephanie Nelson In the 5+ years I’ve been in business for myself, one of the most often asked questions I get is “how can I grow my following on [X outlet(s)]? And one of the first things I do in my audit to answer that question is look at how that company is letting…

The Secrets to a Usable Editorial Calendar

post by Stephanie Nelson If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to said calendar can be a bit of a beast, though. So here are…

SBN Marketing’s Social Media Maven Stephanie Nelson Featured on Hot In Social Series

post by Stephanie Nelson Recently, the good folks at HotInSocialMedia.com asked if I’d once again be part of their series on social media advice and predictions for the upcoming year. The series is comprised of three articles and includes information from 24 experts in the social media arena. The first article focuses on the question “What digital marketing…

Don’t Read the Comments

post by Stephanie Nelson Last Friday, I was able to attend my first Creative Mornings Charlotte gathering. The premise was based around the quote “Laws are like sausages – it’s better not to see them being made.” Speakers were lawmaker Jeff Jackson of the NC State Senate and esteemed restaurateur and sausage-maker Cassie Parsons of Harvest Moon Grille. The…

Where Should You Be On Social Media

post by Stephanie Nelson As a social media professional, I’m asked almost daily, “Should I be on all social media outlets?” or “Which social media outlets do I need to be on?” The simple answers to those questions are “no” and “the ones where your audience is”. But there are longer answers… You don’t need…

Brainstorming When You’re a Solopreneur

post by Stephanie Nelson Having someone to bounce your ideas off of is essential when you work in any part of the marketing industry. But when you work for yourself, by yourself, that’s not always the easiest thing to do. Take this situation: A friend of mine called in a panic. She’s also out on…