Social Profile Management – Why Bother?

post by Stephanie Nelson Whether an individual or a business, managing your social profiles is one of the most important things you can do. Here’s why: It has been reported that 34% of hiring managers do an online search for job candidates.  This makes managing your social profiles – like Facebook, Twitter, Foursquare, LinkedIn, etc.…

Social Media for Non-Profits Presentation

post by Stephanie Nelson I recently had the opportunity to present on social media for non-profits to the Matthews Human Services Council group. The presentation gave an overview of how non-profit organizations can effectively use social media to market their messages and missions. Interested in what I had to say? Check out the presentation below. If you still…

SBN Marketing’s New Year’s Resolutions

post by Stephanie Nelson At this point, we are winding down 2015 and staring down 2016. And pretty much everyone on the planet is making a list of New Year’s resolutions – lose weight, workout more, eat clean, be more socially active. So we’re putting together a list of New Year’s resolutions for SBN Marketing! We’re…

What They Don’t Tell You About Owning a Business

post by Stephanie Nelson I try to keep posts on this blog focused on social media and SEO – changes in algorithms, how tos, tips, advice and the like.  But after noticing that it’s been months since my last post, I felt today NEEDED a post, pretty much about anything.  And it seems quite fitting to…

Updated: Social Media for Small Businesses

post by Stephanie Nelson About a year ago, I was asked to give a presentation on Social Media for Small Businesses. Amazingly enough, in just that short bit of time, things have changed to a point that it became time to update the presentation before I last gave it a couple weeks ago.  For those of…

Social Media For Personal Branding

post by Stephanie Nelson So the holidays are over, and so is January for that matter.  January brought a lot of opportunity for SBN Marketing, which has been AWESOME! One of those opportunities was to present on how to use social media to build your personal brand to a great group of students in the Lambda…

Social Media for Branding Video Available

post by Stephanie Nelson As I mentioned in earlier posts, my presentation on Using Social Media to Build Your Brand at THE GeekFest this year was recorded.  And as promised, now that the video has been uploaded, I’m sharing it here on the SBN Marketing blog! So without further adieu…the Using Social Media to Build Your Brand video!…

Social Media for Competitive Analysis

post by Stephanie Nelson As someone who’s been in the advertising and marketing game for almost 20 years, I can attest to how important competitive analysis is.  Taking a look at what your competitors are doing to market themselves can often help you determine if your own marketing efforts are heading in the right direction.…