When Politics Meets Entrepreneurship Part 2

post by Stephanie Nelson A couple weeks ago, I wrote about how political comments can affect your business, especially in a tense political climate like we’re in now. Over the last couple weeks, I’ve seen how that can translate to social media, too. I’ve recently had friends looking for recommendations for good or services on…

Social Profile Management – Why Bother?

post by Stephanie Nelson Whether an individual or a business, managing your social profiles is one of the most important things you can do. Here’s why: It has been reported that 34% of hiring managers do an online search for job candidates.  This makes managing your social profiles – like Facebook, Twitter, Foursquare, LinkedIn, etc.…

What Should I Post?

post by Stephanie Nelson I’ve been in social media marketing for several years now. Two questions that never seem to go out of style (ha ha ha) are: “What should I post about?  And how often should I post?”  As cheesy of an answer as this may be, the best and most honest answer is,…

How Do I Get Online Reviews and Endorsements?

post by Stephanie Nelson As most of you know online reviews and endorsements for businesses and individuals are growing an important piece of a brand. As more people search online for what they need – from restaurants for dinner to new employees – you need to stand out from the crowd. So how do you…

When Worlds Collide…

post by Stephanie Nelson For those of you who follow me on social media, you know it’s a subject I’m passionate about.  For those who know me personally, you know I’m a HUGE Tori Amos fan (or Toriphile…or Ear With Feet…EWF for short).  So when Tori took to social media hard core with the recent…

What They Don’t Tell You About Owning a Business

post by Stephanie Nelson I try to keep posts on this blog focused on social media and SEO – changes in algorithms, how tos, tips, advice and the like.  But after noticing that it’s been months since my last post, I felt today NEEDED a post, pretty much about anything.  And it seems quite fitting to…

Social Media For Personal Branding

post by Stephanie Nelson So the holidays are over, and so is January for that matter.  January brought a lot of opportunity for SBN Marketing, which has been AWESOME! One of those opportunities was to present on how to use social media to build your personal brand to a great group of students in the Lambda…