post by Stephanie Nelson I hear a lot of folks using the terms content marketing and SEO interchangeably. The truth is, though, that even though the two go hand-in-hand, there is a difference. As I covered in last week’s post, SEO is search engine optimization. It’s putting together all the elements that the search engines look for…
post by Stephanie Nelson It’s widely known that blogging is a great SEO strategy. And blog posts make for awesome social media fodder. But how often should you blog to make it work for you? First, you do need a schedule. And you need a schedule that works for you. If you know that your time’s…
post by Stephanie Nelson If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to said calendar can be a bit of a beast, though. So here are…
post by Stephanie Nelson Recently, the good folks at HotInSocialMedia.com asked if I’d once again be part of their series on social media advice and predictions for the upcoming year. The series is comprised of three articles and includes information from 24 experts in the social media arena. The first article focuses on the question “What digital marketing…
post by Stephanie Nelson Let’s face it. You know a lot of stuff about a lot of stuff. But when it comes to blogging, it can get overwhelming to think about how to take what you know and break it into consumable chunks versus one long novel of a post. And then you have to…
post by Stephanie Nelson For those of you who follow me on social media, you know it’s a subject I’m passionate about. For those who know me personally, you know I’m a HUGE Tori Amos fan (or Toriphile…or Ear With Feet…EWF for short). So when Tori took to social media hard core with the recent…
post by Stephanie Nelson While we have long preached the value of video in online marketing, especially using YouTube as a means to get indexed by Google, we have not practiced what we’ve preached. Part of that was indifference on our on part to video; part of that was an expanse of ideas without the know-how…
post by Stephanie Nelson As I mentioned in earlier posts, my presentation on Using Social Media to Build Your Brand at THE GeekFest this year was recorded. And as promised, now that the video has been uploaded, I’m sharing it here on the SBN Marketing blog! So without further adieu…the Using Social Media to Build Your Brand video!…
post by Stephanie Boyette Nelson In the Internet marketing industry, many professionals advise their clients to “repurpose content.” While this may seem like a lot of work, it’s basically just finding different ways to use one idea.For example… Say you know how to build a custom Facebook page. This idea alone can be repurposed like…