These are strange times. The county I’m in goes on a mandatory stay-at-home order tomorrow at 8am, and many big cities around the US are a day or two ahead of us on all mandates. I’m seeing businesses shift left and right in order just to stay in business, and I’m seeing the prowess of…
On-page SEO consists of five main tactics: choosing a focus keyword for each page, writing a unique title tag for each page, writing a unique meta description for each page, working the focus keyword into to the on-page copy at an appropriate keyword concentration, and assigning image alt data to every image on the site.…
Search engine algorithms change all the time, and staying on top of what you need to do to gain organic rankings for your website can seem like a full-time job. (Trust me, sometimes it IS a full-time job.) So here are a few tricks to gaining SEO success this year. Understand the E-A-T portion of…
Figuring out what you should write about for your blog can be daunting sometimes. The more often you publish content, the more opportunities your site has to be indexed by the search engines. But that also means that the more often you publish content, the more often you have to find topics that your audience…
Google recently announced that it’s in the process of implementing a major algorithm update. This “BERT” update is said to affect results for one in ten queries. That’s a lot. So here are a few details on what we know so far to help you understand what’s going on. BERT stands for Bidirectional Encoder Representations…
As I do a lot in this job, I was scrolling through Facebook recently. I saw a post from a friend’s business page that said, “According to my website stats, I’m a really big deal in Russia, Turkey, & China.” Knowing this friend as I do, I knew he meant it to be funny. Knowing…
I recently read the article Web Design Practices that Frustrate SEO Pros on the Search Engine Journal website. They were spot on in the items they listed, and it got me to thinking about the website design “mistakes” I see regularly on clients’ sites that hurt or hinder their SEO efforts. My short list is:…
post by Stephanie Nelson As we’ve discussed in the past, an important part of your overall SEO strategy is your linking strategy. This includes internal and external links within your own content, as well as backlinks, other sites linking back to you. But if you don’t manage your backlinks properly, they can destroy all of…
post by Stephanie Nelson One of the few ranking factors Google has ever confirmed is a website’s bounce rate. (A bounce is when someone comes to your site then leaves quickly, though none of the search engines have defined what “quickly” means when considering whether a site visit is a bounce.) We know this factor…
post by Stephanie Nelson Google has confirmed that an update to their algorithm was released on March 12, 2019. Here’s what we know so far. Google suggested that the March 2019 update was notable and worth confirming, but it was by no means the biggest update it has undertaken recently. Like the Medic update that…
