Google recently announced that it’s in the process of implementing a major algorithm update. This “BERT” update is said to affect results for one in ten queries. That’s a lot. So here are a few details on what we know so far to help you understand what’s going on. BERT stands for Bidirectional Encoder Representations…
As I do a lot in this job, I was scrolling through Facebook recently. I saw a post from a friend’s business page that said, “According to my website stats, I’m a really big deal in Russia, Turkey, & China.” Knowing this friend as I do, I knew he meant it to be funny. Knowing…
I recently read the article Web Design Practices that Frustrate SEO Pros on the Search Engine Journal website. They were spot on in the items they listed, and it got me to thinking about the website design “mistakes” I see regularly on clients’ sites that hurt or hinder their SEO efforts. My short list is:…
post by Stephanie Nelson As we’ve discussed in the past, an important part of your overall SEO strategy is your linking strategy. This includes internal and external links within your own content, as well as backlinks, other sites linking back to you. But if you don’t manage your backlinks properly, they can destroy all of…
post by Stephanie Nelson One of the few ranking factors Google has ever confirmed is a website’s bounce rate. (A bounce is when someone comes to your site then leaves quickly, though none of the search engines have defined what “quickly” means when considering whether a site visit is a bounce.) We know this factor…
post by Stephanie Nelson Google has confirmed that an update to their algorithm was released on March 12, 2019. Here’s what we know so far. Google suggested that the March 2019 update was notable and worth confirming, but it was by no means the biggest update it has undertaken recently. Like the Medic update that…
post by Stephanie Nelson Last week, I posted about what to look for in an SEO provider. As a follow-up, and inspired by the spam emails I receive daily, I decided to do a post on breaking down a couple of the sneaky SEO sales tactics some companies use. Tactic 1: “I did a search…”I’m…
post by Stephanie Nelson Lately, I’ve had a lot of SEO projects on my plate. As I’ve talked with different business owners, it’s become clear that few know what to look for in an SEO provider. Here are a few tips to know and questions to ask if you’re in the process of finding your…
post by Stephanie Nelson Late last year, Google announced that it was shuttering its Google+ program. Last week, emails were sent to Google+ page owners that the shut down was going to begin in April of this year. With this, there’s no better time for business owners to take advantage of their Google My Business…
post by Stephanie Nelson Have you checked all the boxes when it comes to competitive analysis? As someone who’s been in the advertising and marketing game for over 20 years, I can attest to how important competitive analysis is. Taking a look at what your competitors are doing to market themselves can often help you…
