post by Stephanie Nelson Have you checked all the boxes when it comes to competitive analysis? As someone who’s been in the advertising and marketing game for over 20 years, I can attest to how important competitive analysis is. Taking a look at what your competitors are doing to market themselves can often help you…
post by Stephanie Nelson Back in August, Google rolled out yet another of its organic algorithm updates, with changes to this update continually rolling out. This update has widely been referred to as the Medic Update because it seemed focused on health/medical sites. However, the updates seem to have also affected many different niches including…
post by Stephanie Nelson Earlier this week, as I was researching a client’s SEO strategy, I came across an interesting debate in SEO ranking factors. It seems content’s readability may be the latest item SEO providers need to focus on. Readability is defined as the level of ease to understand your content. Per the usual,…
post by Stephanie Nelson If you’re around folks who do SEO, you might hear them chatting about “hats” – particularly white hat, gray hat, and black hat. But what does this mean? The “hats” are industry jargon describing the tactics for approaching SEO and its implementation. The short and sweet description of each is: White hat…
post by Stephanie Nelson Most business owners know that optimizing their website to be found in the organic search results is important these days. However, a new thing has cropped up that folks need to pay attention to – mobile SEO. It’s no surprise that more and more searches are happening from mobile devices –…
post by Stephanie Nelson As I was clicking around the interwebz, looking for inspiration for this week’s blog post, I found an infographic from Website Magazine on SEO ranking factors. Once I realized that the numbering system on the graphic wasn’t ranking these factors in order of importance, it hit me that this would be…
post by Stephanie Nelson When setting your SEO strategy, there are elements that form micro-strategies to make up the overall strategy. One of those sub-strategies is your linking strategy. The search engines look at a number of things when it comes to links, both on your site and pointing to your site from other sites. Here…
post by Stephanie Nelson As we all know by now, the social media and SEO worlds revolve around algorithm changes. This time, it’s Google’s turn to turn our worlds upside down. In what’s being dubbed “the brackets update,” Google seems to be launching a new focus on quality. Apparently, the update was designed to help…
post by Stephanie Nelson Today is Pi Day. 3.14 and so on and so forth. Irrational number. In its honor, let’s take a look at a few irrational beliefs about SEO. Every website that will provide a link to your website is great for your SEO and you should jump on them. No. Link farms…
post by Stephanie Nelson As I was scrolling through Facebook this morning, I came across an article about how digital publisher LittleThings is shutting down, and they blame Facebook’s algorithm for their downfall. The article went on to talk about how LittleThings has amassed over 12 million Facebook fans and regularly produced video via Facebook…
