Where Should You Be On Social Media

post by Stephanie Nelson As a social media professional, I’m asked almost daily, “Should I be on all social media outlets?” or “Which social media outlets do I need to be on?” The simple answers to those questions are “no” and “the ones where your audience is”. But there are longer answers… You don’t need…

Weeding Out the Worst Advice

post by Stephanie Nelson I was recently asked to contribute to an article with my best pieces of social media advice for 2016. Anytime I’m asked stuff like this, my brain kicks into gear, and I start asking myself what advice I’ve gotten that I should pass along or what have I seen work that I…

Go for (Re)Launch – Restarting the SBN Marketing Social Media Blog

post by Stephanie Nelson I’ve said it before, and I’ll say it again: The cobbler’s kid has no shoes. 2015 has been a whirlwind year for SBN Marketing. Landed some great clients. Lost some great clients. In the midst of it all, though, marketing SBN Marketing has fallen by the wayside. For a while, that was…

What They Don’t Tell You About Owning a Business

post by Stephanie Nelson I try to keep posts on this blog focused on social media and SEO – changes in algorithms, how tos, tips, advice and the like.  But after noticing that it’s been months since my last post, I felt today NEEDED a post, pretty much about anything.  And it seems quite fitting to…

Facebook Ads Vs Promoted Posts

post by Stephanie Nelson Earlier today, I came across this SocialMouths post on Facebook Ads vs Promoted Posts.  The title struck alone me since I’ve been doing some testing of ads versus promoted posts for my clients of late. My testing seems to agree with the article, and it seems that we all agree with the…

Social Media for Branding Video Available

post by Stephanie Nelson As I mentioned in earlier posts, my presentation on Using Social Media to Build Your Brand at THE GeekFest this year was recorded.  And as promised, now that the video has been uploaded, I’m sharing it here on the SBN Marketing blog! So without further adieu…the Using Social Media to Build Your Brand video!…

Social Media for Competitive Analysis

post by Stephanie Nelson As someone who’s been in the advertising and marketing game for almost 20 years, I can attest to how important competitive analysis is.  Taking a look at what your competitors are doing to market themselves can often help you determine if your own marketing efforts are heading in the right direction.…

Building a Social Agency – Are We Doing It Right?

post by Stephanie Nelson Argyle Social and Jim Tobin, president of Ignite Social Media, recently put on a webinar discussing how to build a social agency.  Considering that’s what we’re doing, we listened in to see if we’re doing it right. Overall, the answer (to our relief) was yes! Tobin suggested that social agencies have…