Don’t Read the Comments

post by Stephanie Nelson Last Friday, I was able to attend my first Creative Mornings Charlotte gathering. The premise was based around the quote “Laws are like sausages – it’s better not to see them being made.” Speakers were lawmaker Jeff Jackson of the NC State Senate and esteemed restaurateur and sausage-maker Cassie Parsons of Harvest Moon Grille. The…

Social Profile Management – Why Bother?

post by Stephanie Nelson Whether an individual or a business, managing your social profiles is one of the most important things you can do. Here’s why: It has been reported that 34% of hiring managers do an online search for job candidates.  This makes managing your social profiles – like Facebook, Twitter, Foursquare, LinkedIn, etc.…

What Should I Post?

post by Stephanie Nelson I’ve been in social media marketing for several years now. Two questions that never seem to go out of style (ha ha ha) are: “What should I post about?  And how often should I post?”  As cheesy of an answer as this may be, the best and most honest answer is,…

How Far Can One Idea Go?

post by Stephanie Nelson Let’s face it. You know a lot of stuff about a lot of stuff. But when it comes to blogging, it can get overwhelming to think about how to take what you know and break it into consumable chunks versus one long novel of a post. And then you have to…

How Do I Get Online Reviews and Endorsements?

post by Stephanie Nelson As most of you know online reviews and endorsements for businesses and individuals are growing an important piece of a brand. As more people search online for what they need – from restaurants for dinner to new employees – you need to stand out from the crowd. So how do you…

When Worlds Collide…

post by Stephanie Nelson For those of you who follow me on social media, you know it’s a subject I’m passionate about.  For those who know me personally, you know I’m a HUGE Tori Amos fan (or Toriphile…or Ear With Feet…EWF for short).  So when Tori took to social media hard core with the recent…

YouTube Domination is Coming!

post by Stephanie Nelson While we have long preached the value of video in online marketing, especially using YouTube as a means to get indexed by Google, we have not practiced what we’ve preached.  Part of that was indifference on our on part to video; part of that was an expanse of ideas without the know-how…

Social Media For Personal Branding

post by Stephanie Nelson So the holidays are over, and so is January for that matter.  January brought a lot of opportunity for SBN Marketing, which has been AWESOME! One of those opportunities was to present on how to use social media to build your personal brand to a great group of students in the Lambda…

TEDxCharlotte Blog Post: Stephanie Nelson’s Definition of Unlimit

post by Stephanie Nelson As part of the social media team for this year’s TEDxCharlotte event, I’m getting the opportunity to do blog posts around this year’s theme of Unlimit.  The team organizers were generous enough to let me do a post on my own definition of Unlimit, so I thought I’d share it here. How…