post by Stephanie Nelson There’s a lot of talk in the social media world about tailoring your posts to your audience. But how do you know who that audience is? Luckily, the social media outlets actually make it pretty easy for you. You just need to know where to look. Vital audience information such as…
post by Stephanie Nelson When talking to potential clients, I hear a lot of folks saying that they’ve never been able to track a lead or a sale back to their social media efforts. When I take a look at their social media outlets, it’s clear why they’ve gotten no sales or leads: they didn’t…
post by Stephanie Nelson Each year, around this time, tons of young ladies and men walk across a stage and earn their college diplomas…and the job search starts. Many forget, though, the role social media plays in whether or not they get the job. (That goes for all job searchers, not just recent grads!) It’s been…
post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters to you and your audience…
post by Stephanie Nelson As you’ve probably heard, Facebook is updating its algorithm again. News that’s flown a little more under the radar is that Instagram has also made some algo changes. Let’s take a look at what’s changing and what it means for businesses. In Mark Zuckerburg’s words, with Facebook’s changes “[y]ou’ll see less…
post by Stephanie Nelson I’ve been hearing a lot of chatter – both in the social media industry and from small business owners – about graphics for posts and where they come from. In a past life, long, long ago in a galaxy far, far away, I created any graphic I was going to use…
post by Stephanie Nelson Pretty much any time I’m talking to a potential new client, the conversation inevitably turns to the number of followers or fans on a particular outlet and how can I make that number grow. My answer? That’s not the metric you should be focused on. Why do I say that? On…
post by Stephanie Nelson Lately, there’s been a lot of talk in my social media circles and amongst my clients about the pros and cons of bots in the management of social media outlets. Let’s take a look at what’s been discussed… The overall pro of all bots out there is that they take work off…
post by Stephanie Nelson I’ve been asked a lot recently, particularly by older business owners, whether or not a business HAS to be on social media. For me, the short answer to this question is yes. And yes, there is a longer answer. The longer answer is that no business owner should spend time or money…
post by Stephanie Nelson Awhile back, I wrote a post about repurposing content. The whole idea was how to take one idea and make multiple posts on a variety of outlets. (The post was done before Instagram even existed, so there’s a whole other level of sharing that’s not covered!) But what’s the best way of…
