A sad side effect of the pandemic that I have noticed lately is that a lot of folks have lost their jobs. As a result, they’re using their social media to start looking for a new opportunity. And that’s smart! However, there are a few pitfalls I’ve seen several of those people falling into. So…
These days, the old adage “the only constant is change” is truer than ever. Between CDC updates, state-by-state and city-by-city stay at home orders, and just general best practices in dealing with and slowing the spread of the Coronavirus, information is updated very frequently. As such, the way businesses run, the services they offer, and…
Gone are the days when you could spend 15 minutes to half an hour managing your social media and be done with it for the day…or week. According to a recent study, 73% of consumers are more likely to buy from businesses that are responsive on social media. In addition, most social media outlets’ algorithms…
Use of social media continues to rise in the general public, and it’s reached a point where most businesses need to be on social media to find success. Here are a few tips for building your social media strategy so you’re not just spinning your wheels. Know EXACTLY what you want to achieve.Do you think…
In social media circles, there’s a hot debate going on about where to put your Instagram hashtags. Should they go in the caption? Should they go in the first comment? We’ve held the policy of putting them in the caption for a few reasons.1. They’ll be seen by anyone who sees the post.2. It won’t…
When it comes to branding, there are huge opportunities for businesses large and small when it comes to social media! Here are a few tips on how to use social media to capitalize on your branding. Make sure the way your business is presented is the same across the board.Your brand colors, fonts, logos, etc…
Instagram is one of the top social media outlets right now – both in terms of the number of active users and in growth. Once you set up your account, though, what’s next? Here are a few of our tips and tricks to growing your Instagram following. Use hashtags.Posts with hashtags overall have more engagement.…
We’ve posted before about how LinkedIn is an often misunderstood and misused outlet. And the truth is: folks are making mistakes on their personal profiles and their business pages alike. Lots of the bad decisions made on how to use LinkedIn profiles and pages have really easy fixes that can lead to exponentially more exposure…
It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters to you and your audience when they’re going to…
In the Internet marketing industry, many professionals advise their clients to “repurpose content.” While this may seem like a lot of work, it’s basically just finding different ways to use one idea. For example, let’s say you know how to train a horse to win the Triple Crown. This idea alone can be repurposed like…
