In the Internet marketing industry, many professionals advise their clients to “repurpose content.” While this may seem like a lot of work, it’s basically just finding different ways to use one idea. For example, let’s say you know how to train a horse to win the Triple Crown. This idea alone can be repurposed like…
post by Stephanie Nelson Instagram remains one of the fastest growing social media outlets around. Something we’ve seen time and time again is that if one wants to harness its power, one needs to know how to use hashtags on Instagram. Here are a few tips. First, take a minute to understand how hashtags work.…
post by Stephanie Nelson LinkedIn has been around for years. But it still seems to be a social media outlet that is misunderstood and misused. Here are a few tips on how to put LinkedIn to use for you and your company. First, remember that LinkedIn is a PROFESSIONAL outlet. Be mindful of what you…
post by Stephanie Nelson Day in and day out, we see businesses doing social media ALL WRONG! (Thank goodness. Otherwise, we wouldn’t be in business!) We know that not everyone has the budget or desire to have us manage their social media, so we’ve put together our top tips for social media marketing. How you…
post by Stephanie Nelson As you’re planning your 2019 social media calendar, you’ll want to make sure you’re staying on top of how to best use these outlets. So we’ve compiled a list of the top social media trends for 2019. Direct messaging will grow in its use for marketing purposes. Apps like WhatsApp, Messenger and…
post by Stephanie Nelson Pretty much any time I’m talking to a potential new client, the conversation inevitably turns to the number of followers or fans on a particular outlet and how can I make that number grow. My answer? That’s not the metric you should be focused on. Why do I say that? On…
post by Stephanie Nelson Confession time. My name is Stephanie, and I’m a reality TV junkie. I mainly stick to Bravo‘s lineup, but I’ve been known to do a good binge of Laguna Beach or The Hills. So when E! announced the first season of Very Cavallari, I immediately set my DVR. (I know you’re already…
post by Stephanie Nelson There’s a lot of talk in the social media world about tailoring your posts to your audience. But how do you know who that audience is? Luckily, the social media outlets actually make it pretty easy for you. You just need to know where to look. Vital audience information such as…
post by Stephanie Nelson When talking to potential clients, I hear a lot of folks saying that they’ve never been able to track a lead or a sale back to their social media efforts. When I take a look at their social media outlets, it’s clear why they’ve gotten no sales or leads: they didn’t…
post by Stephanie Nelson Each year, around this time, tons of young ladies and men walk across a stage and earn their college diplomas…and the job search starts. Many forget, though, the role social media plays in whether or not they get the job. (That goes for all job searchers, not just recent grads!) It’s been…
