social media algorithm news from SEO and Social Media Maven Stephanie Nelson

Social Media Algorithm Changes To Note

post by Stephanie Nelson As you’ve probably heard, Facebook is updating its algorithm again. News that’s flown a little more under the radar is that Instagram has also made some algo changes. Let’s take a look at what’s changing and what it means for businesses. In Mark Zuckerburg’s words, with Facebook’s changes “[y]ou’ll see less…

social media image creation by seo and social media maven stephanie nelson of SBN Marketing

Creating Images for Social Media & Websites

post by Stephanie Nelson I’ve been hearing a lot of chatter – both in the social media industry and from small business owners – about graphics for posts and where they come from. In a past life, long, long ago in a galaxy far, far away, I created any graphic I was going to use…

number of followers and fans on social media by SEO and social media maven stephanie nelson of sbn marketing

Should You Focus on Your Number of Fans/Followers?

post by Stephanie Nelson Pretty much any time I’m talking to a potential new client, the conversation inevitably turns to the number of followers or fans on a particular outlet and how can I make that number grow. My answer? That’s not the metric you should be focused on. Why do I say that? On…

To Bot or Not to Bot?

post by Stephanie Nelson Lately, there’s been a lot of talk in my social media circles and amongst my clients about the pros and cons of bots in the management of social media outlets. Let’s take a look at what’s been discussed… The overall pro of all bots out there is that they take work off…

Do You Need to Use Social Media for Your Business?

post by Stephanie Nelson I’ve been asked a lot recently, particularly by older business owners, whether or not a business HAS to be on social media. For me, the short answer to this question is yes. And yes, there is a longer answer. The longer answer is that no business owner should spend time or money…

Should You Vary the Same Information on Different Outlets?

post by Stephanie Nelson Awhile back, I wrote a post about repurposing content. The whole idea was how to take one idea and make multiple posts on a variety of outlets. (The post was done before Instagram even existed, so there’s a whole other level of sharing that’s not covered!) But what’s the best way of…

Are You Using Your E-Mail Signature for Social Media Growth?

post by Stephanie Nelson In the 5+ years I’ve been in business for myself, one of the most often asked questions I get is “how can I grow my following on [X outlet(s)]? And one of the first things I do in my audit to answer that question is look at how that company is letting…

The Secrets to a Usable Editorial Calendar

post by Stephanie Nelson If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to said calendar can be a bit of a beast, though. So here are…

Where Should You Be On Social Media

post by Stephanie Nelson As a social media professional, I’m asked almost daily, “Should I be on all social media outlets?” or “Which social media outlets do I need to be on?” The simple answers to those questions are “no” and “the ones where your audience is”. But there are longer answers… You don’t need…

Medical Care in the Age of Social Media

post by Stephanie Nelson Back in July, a report came out of Lee County, Florida about eight families being dropped from a pediatric office’s care after family members made negative online posts about the office. According to NBC 2, one mom posted about a negative experience at Island Coast Pediatrics within a closed Facebook group…