number of followers and fans on social media by SEO and social media maven stephanie nelson of sbn marketing

Fans & Followers vs Engagement Rates: Where to Focus

post by Stephanie Nelson Pretty much any time I’m talking to a potential new client, the conversation inevitably turns to the number of followers or fans on a particular outlet and how can I make that number grow. My answer? That’s not the metric you should be focused on. Why do I say that? On…

social media for business seo social media maven stephanie nelson sbn marketing

A Social Media Lesson from Reality TV

post by Stephanie Nelson Confession time. My name is Stephanie, and I’m a reality TV junkie. I mainly stick to Bravo‘s lineup, but I’ve been known to do a good binge of Laguna Beach or The Hills. So when E! announced the first season of Very Cavallari, I immediately set my DVR. (I know you’re already…

What’s Your Social Media Strategy?

post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters to you and your audience…

social media algorithm news from SEO and Social Media Maven Stephanie Nelson

Social Media Algorithm Changes To Note

post by Stephanie Nelson As you’ve probably heard, Facebook is updating its algorithm again. News that’s flown a little more under the radar is that Instagram has also made some algo changes. Let’s take a look at what’s changing and what it means for businesses. In Mark Zuckerburg’s words, with Facebook’s changes “[y]ou’ll see less…

social media image creation by seo and social media maven stephanie nelson of SBN Marketing

Creating Images for Social Media & Websites

post by Stephanie Nelson I’ve been hearing a lot of chatter – both in the social media industry and from small business owners – about graphics for posts and where they come from. In a past life, long, long ago in a galaxy far, far away, I created any graphic I was going to use…

number of followers and fans on social media by SEO and social media maven stephanie nelson of sbn marketing

Should You Focus on Your Number of Fans/Followers?

post by Stephanie Nelson Pretty much any time I’m talking to a potential new client, the conversation inevitably turns to the number of followers or fans on a particular outlet and how can I make that number grow. My answer? That’s not the metric you should be focused on. Why do I say that? On…

To Bot or Not to Bot?

post by Stephanie Nelson Lately, there’s been a lot of talk in my social media circles and amongst my clients about the pros and cons of bots in the management of social media outlets. Let’s take a look at what’s been discussed… The overall pro of all bots out there is that they take work off…