Over the last few years, influencers have changed the game in social media marketing. Particularly via Instagram, influencer marketing can help you reach an entirely new set of your target audience. But not all influencers are equal. Here are a few tips on working with influencers in social media marketing. Know your budget.Influencers are typically…
When talking to potential clients, I hear a lot of folks saying that they’ve never been able to track a lead or a sale back to their social media efforts. When I take a look at their social media outlets, it’s clear why they’ve gotten no sales or leads: they didn’t set up their social…
LinkedIn boasts 706+ million users in more than 200 countries and territories worldwide. But harnessing it as an outlet proves difficult for many. Here are a few of SBN Marketing’s tricks to using LinkedIn to your advantage. Remember that LinkedIn is a PROFESSIONAL outlet. Be mindful of what you share here. If it’s not something…
post by Stephanie Nelson Harnessing the power of hashtags can make or break your presence on several social media outlets. One where this is especially true is Instagram. Here are a few of SBN Marketing’s tips for using hashtags on Instagram. First, take a minute to understand how hashtags work. When a user clicks on…
Getting engagement on your social media posts is the only way to grow your presence organically anymore. And plain text posts generally don’t garner engagement, so having a graphic or video in your post is almost a must. But unless you’re a trained graphic designer, the task of finding or creating graphics can seem daunting.…
A sad side effect of the pandemic that I have noticed lately is that a lot of folks have lost their jobs. As a result, they’re using their social media to start looking for a new opportunity. And that’s smart! However, there are a few pitfalls I’ve seen several of those people falling into. So…
These days, the old adage “the only constant is change” is truer than ever. Between CDC updates, state-by-state and city-by-city stay at home orders, and just general best practices in dealing with and slowing the spread of the Coronavirus, information is updated very frequently. As such, the way businesses run, the services they offer, and…
Gone are the days when you could spend 15 minutes to half an hour managing your social media and be done with it for the day…or week. According to a recent study, 73% of consumers are more likely to buy from businesses that are responsive on social media. In addition, most social media outlets’ algorithms…
Use of social media continues to rise in the general public, and it’s reached a point where most businesses need to be on social media to find success. Here are a few tips for building your social media strategy so you’re not just spinning your wheels. Know EXACTLY what you want to achieve.Do you think…
In social media circles, there’s a hot debate going on about where to put your Instagram hashtags. Should they go in the caption? Should they go in the first comment? We’ve held the policy of putting them in the caption for a few reasons.1. They’ll be seen by anyone who sees the post.2. It won’t…
