Competitive Analysis | Stephanie Nelson | SEO & Social Media Maven | SBN Marketing

The Importance of Competitive Analysis

post by Stephanie Nelson Have you checked all the boxes when it comes to competitive analysis? As someone who’s been in the advertising and marketing game for over 20 years, I can attest to how important competitive analysis is.  Taking a look at what your competitors are doing to market themselves can often help you…

number of followers and fans on social media by SEO and social media maven stephanie nelson of sbn marketing

Fans & Followers vs Engagement Rates: Where to Focus

post by Stephanie Nelson Pretty much any time I’m talking to a potential new client, the conversation inevitably turns to the number of followers or fans on a particular outlet and how can I make that number grow. My answer? That’s not the metric you should be focused on. Why do I say that? On…

social media for business seo social media maven stephanie nelson sbn marketing

A Social Media Lesson from Reality TV

post by Stephanie Nelson Confession time. My name is Stephanie, and I’m a reality TV junkie. I mainly stick to Bravo‘s lineup, but I’ve been known to do a good binge of Laguna Beach or The Hills. So when E! announced the first season of Very Cavallari, I immediately set my DVR. (I know you’re already…

What’s Your Social Media Strategy?

post by Stephanie Nelson It would seem, based on how often we’re asked by clients and friends, the biggest questions in social media are: “What should I post?” and “How often should I post?” This may seem like a cheesy, cop-out answer, but the best answer is, “Post what matters to you and your audience…