Top Tools I Use for Business | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Top Tools We Use for Business

Periodically, I like to post the top tools I use for business. Some of the list stays the same; some change as I learn new things, algorithms update, the services I offer evolve, etc. Here’s my updated list for March 2021. Apple ProductsIt’s no secret that I’m an Apple fan girl. I love that I…

Circularity in Marketing | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Circularity in Marketing

I recently received an email from Rothy’s, one of my favorite shoe brands on the planet. (PS – if you’re interested in getting a pair or two of your own, use my referral link for $20 off!) The email opened with: First things first: What does circularity mean? At Rothy’s, circularity is our continuous quest…

The Importance of Testing | Social Media Tips | SEO & Social Media Solutions for Small Businesses | SBN Marketing

The Importance of Testing

When you work in your business (or a client’s account) day in and day out, it’s really easy to get into a rut. You kind of learn what works and what doesn’t with your audience, then it becomes a lather, rinse, repeat sort of situation. But that may lead you into a space where you’re…

Apple iOS 14 vs Facebook | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Apple iOS 14 vs Facebook

The time is nigh for the gloves to come off between Apple and Facebook. An Apple iOS14 update that is planned for sometime in early 2021 will require all apps to explicitly ask for users’ permission to gather data and track them across mobile apps and websites. This includes Facebook’s app, and as such, it…

Last Minute MArketing for the Holiday Season | SBN Marketing | SEO & Social Media Solutions for Small Businesses

Last-Minute Marketing for the Holiday Season

There are over 20 holidays celebrated worldwide between Thanksgiving and the New Year. As we’re already at the first week of November, so a lot of your holiday marketing plans are probably already in place, if not already being implemented. But if you’re not in that camp, all is not lost. Here are a few…

Working with Influencers in Social Media Marketing

Working with Influencers in Social Media Marketing

Over the last few years, influencers have changed the game in social media marketing. Particularly via Instagram, influencer marketing can help you reach an entirely new set of your target audience. But not all influencers are equal. Here are a few tips on working with influencers in social media marketing. Know your budget.Influencers are typically…