Do Your Marketing Messages Match? | SEO and Social Media Maven Stephanie Nelson | SBN Marketing

Top Tips for Repurposing Content

In the Internet marketing industry, many professionals advise their clients to “repurpose content.”  While this may seem like a lot of work, it’s basically just finding different ways to use one idea. For example, let’s say you know how to train a horse to win the Triple Crown.  This idea alone can be repurposed like…

Competitive Analysis | Stephanie Nelson | SEO & Social Media Maven | SBN Marketing

The Importance of Competitive Analysis

post by Stephanie Nelson Have you checked all the boxes when it comes to competitive analysis? As someone who’s been in the advertising and marketing game for over 20 years, I can attest to how important competitive analysis is.  Taking a look at what your competitors are doing to market themselves can often help you…

number of followers and fans on social media by SEO and social media maven stephanie nelson of sbn marketing

Fans & Followers vs Engagement Rates: Where to Focus

post by Stephanie Nelson Pretty much any time I’m talking to a potential new client, the conversation inevitably turns to the number of followers or fans on a particular outlet and how can I make that number grow. My answer? That’s not the metric you should be focused on. Why do I say that? On…