Are You Using Your E-Mail Signature for Social Media Growth?

post by Stephanie Nelson In the 5+ years I’ve been in business for myself, one of the most often asked questions I get is “how can I grow my following on [X outlet(s)]? And one of the first things I do in my audit to answer that question is look at how that company is letting…

Social Profile Management – Why Bother?

post by Stephanie Nelson Whether an individual or a business, managing your social profiles is one of the most important things you can do. Here’s why: It has been reported that 34% of hiring managers do an online search for job candidates.  This makes managing your social profiles – like Facebook, Twitter, Foursquare, LinkedIn, etc.…

How Do I Get Online Reviews and Endorsements?

post by Stephanie Nelson As most of you know online reviews and endorsements for businesses and individuals are growing an important piece of a brand. As more people search online for what they need – from restaurants for dinner to new employees – you need to stand out from the crowd. So how do you…

Social Media For Personal Branding

post by Stephanie Nelson So the holidays are over, and so is January for that matter.  January brought a lot of opportunity for SBN Marketing, which has been AWESOME! One of those opportunities was to present on how to use social media to build your personal brand to a great group of students in the Lambda…

Social Media for Branding Video Available

post by Stephanie Nelson As I mentioned in earlier posts, my presentation on Using Social Media to Build Your Brand at THE GeekFest this year was recorded.  And as promised, now that the video has been uploaded, I’m sharing it here on the SBN Marketing blog! So without further adieu…the Using Social Media to Build Your Brand video!…

Social Media for Competitive Analysis

post by Stephanie Nelson As someone who’s been in the advertising and marketing game for almost 20 years, I can attest to how important competitive analysis is.  Taking a look at what your competitors are doing to market themselves can often help you determine if your own marketing efforts are heading in the right direction.…

Need Online Reviews and Recommendations?

post by Stephanie Boyette Nelson While SBN Marketing’s services don’t focus specifically online reviews, the topic is related enough that a blog post on the subject didn’t seem too outrageous. As many people now know, online reviews for businesses and recommendations for individuals are growing more and more important. As the number of people searching…

Why is LinkedIn Important to You & Your Business?

post by Stephanie Boyette Nelson LinkedIn has been around for years.  With more and more focus being put on personal branding and social media marketing, though, LinkedIn has positioned itself to be an important network for everyone – individuals AND businesses! LinkedIn’s addition of company pages’ “status update” access has been a real boon to social…

The Birth – or Rebirth – of SBN Marketing

post by Stephanie Boyette Nelson Let me take you back to several years ago.  Friends of mine who were small business owners needed some marketing work, I was in a position where I could use some extra cash, so SBN Marketing was started as a freelance gig.  And there it stayed – rarely used. Funny…