Content Marketing and SEO – What’s the Difference?

post by Stephanie Nelson I hear a lot of folks using the terms content marketing and SEO interchangeably. The truth is, though, that even though the two go hand-in-hand, there is a difference. As I covered in last week’s post, SEO is search engine optimization. It’s putting together all the elements that the search engines look for…

Do You Need to Use Social Media for Your Business?

post by Stephanie Nelson I’ve been asked a lot recently, particularly by older business owners, whether or not a business HAS to be on social media. For me, the short answer to this question is yes. And yes, there is a longer answer. The longer answer is that no business owner should spend time or money…

Should You Vary the Same Information on Different Outlets?

post by Stephanie Nelson Awhile back, I wrote a post about repurposing content. The whole idea was how to take one idea and make multiple posts on a variety of outlets. (The post was done before Instagram even existed, so there’s a whole other level of sharing that’s not covered!) But what’s the best way of…

When Politics Meets Entrepreneurship Part 2

post by Stephanie Nelson A couple weeks ago, I wrote about how political comments can affect your business, especially in a tense political climate like we’re in now. Over the last couple weeks, I’ve seen how that can translate to social media, too. I’ve recently had friends looking for recommendations for good or services on…

How Far Can One Idea Go?

post by Stephanie Nelson Let’s face it. You know a lot of stuff about a lot of stuff. But when it comes to blogging, it can get overwhelming to think about how to take what you know and break it into consumable chunks versus one long novel of a post. And then you have to…

Social Media for Non-Profits Presentation

post by Stephanie Nelson I recently had the opportunity to present on social media for non-profits to the Matthews Human Services Council group. The presentation gave an overview of how non-profit organizations can effectively use social media to market their messages and missions. Interested in what I had to say? Check out the presentation below. If you still…

SBN Marketing’s New Year’s Resolutions

post by Stephanie Nelson At this point, we are winding down 2015 and staring down 2016. And pretty much everyone on the planet is making a list of New Year’s resolutions – lose weight, workout more, eat clean, be more socially active. So we’re putting together a list of New Year’s resolutions for SBN Marketing! We’re…

Social Media for Charities and Non-Profits

post by Stephanie Nelson Last week, I was asked by a blogging client to do a post about giving back during the holidays. At about the same time, I agreed to be a social media volunteer with an up-and-coming non-profit called All Sounds Fair. (I say “up-and-coming” because they’re still working toward their official 501c3 status.)…

When Worlds Collide…

post by Stephanie Nelson For those of you who follow me on social media, you know it’s a subject I’m passionate about.  For those who know me personally, you know I’m a HUGE Tori Amos fan (or Toriphile…or Ear With Feet…EWF for short).  So when Tori took to social media hard core with the recent…