video marketing | SBN Marketing

Content Marketing and SEO – What’s the Difference?

post by Stephanie Nelson I hear a lot of folks using the terms content marketing and SEO interchangeably. The truth is, though, that even though the two go hand-in-hand, there is a difference. As I covered in last week’s post, SEO is search engine optimization. It’s putting together all the elements that the search engines look for…

Video Marketing: The Truth of Video in Search Engine Marketing

post by Stephanie Nelson I’ll be the first to admit that I’m not the biggest fan of videos shared online. To me, they seem to take time that I don’t have. But when I take my personal feelings out of it, the fact of the matter is that the key to getting found online is…

Updated: Social Media for Small Businesses

post by Stephanie Nelson About a year ago, I was asked to give a presentation on Social Media for Small Businesses. Amazingly enough, in just that short bit of time, things have changed to a point that it became time to update the presentation before I last gave it a couple weeks ago.  For those of…

YouTube Domination is Coming!

post by Stephanie Nelson While we have long preached the value of video in online marketing, especially using YouTube as a means to get indexed by Google, we have not practiced what we’ve preached.  Part of that was indifference on our on part to video; part of that was an expanse of ideas without the know-how…

Social Media For Personal Branding

post by Stephanie Nelson So the holidays are over, and so is January for that matter.  January brought a lot of opportunity for SBN Marketing, which has been AWESOME! One of those opportunities was to present on how to use social media to build your personal brand to a great group of students in the Lambda…

Social Media for Branding Video Available

post by Stephanie Nelson As I mentioned in earlier posts, my presentation on Using Social Media to Build Your Brand at THE GeekFest this year was recorded.  And as promised, now that the video has been uploaded, I’m sharing it here on the SBN Marketing blog! So without further adieu…the Using Social Media to Build Your Brand video!…