post by Stephanie Nelson
While different agencies and entities have a variety of names for it, hyperlocal SEO boils down to the technique: optimizing your website and social profiles (like Yelp and Google My Business) to be found in searches for local businesses providing the service or wares desired by the searcher.
This has been a tactic for longer than SBN Marketing’s been in business, but its importance has never been greater. According to a June 2020 post from SEO Tribunal:
- 86% of people look up a business location on Google Maps.
- 80% of local searches result in conversions.
- A total of 97% of online searches are aimed at finding a local business.
- 88% of local searches are performed on mobile phones.
- Local small businesses are searched on mobile by 58% of people.
- A total of 78% of local mobile searches end with a purchase.
- Voice search is used to find local business information by 58% of people.
Additionally, it’s long been known in the internet marketing industry that
- most searchers choose the solution they’re looking for on the first page of search results, and
- the more positions a company is shown in on that first page of results increases the searcher’s perceived trust in that company.
So what does all this mean for small local businesses? Basically, all of your online efforts MUST work together. The following steps will help in that regard.
- Do some keyword research to make sure how you’re describing your products and services are using the same terms searchers are using. As business owners, we sometimes get lost in industry or company jargon that isn’t widely used by those who may be looking for our wares.
- Make sure your website is optimized not just around the products and services you offer, but also around your service area – including city and neighborhood names, as well as zip codes – to match for local searches.
- Claim your business on social outlets like Yelp and Google My Business. Keep those profiles optimized and updated with services to match how they’re listed on your website.
- Optimize the bio/about sections on all of your social media outlets to use those same terms so they can be indexed by the search engines, too. This will help the probability of increasing the number of positions you occupy in the search engine results.
Need some help in getting all of this accomplished? We can help! Use the button below to shoot us a note, and let’s see if we’re a good fit!Image by raphaelsilva from Pixabay