post by Stephanie Nelson
Digital marketing is branching out and expanding to new outlets every day. Video has become one of the most popular media online, and as a subset of that, webinars have seen amazing growth. They’re a great way to impart your knowledge beyond your local area, and a great way to grow your leads with a high potential to gain new clients. People are devoting time to hear what you have to say; they’re already invested to a point.
As with everything, some webinars are better than others. As I’ve been attending webinars, I’ve noticed a few things that keep me around and make me more likely to make a purchase. Here are a few tips for putting together the best version of your webinar.
- Make sure your webinar’s title conveys the topic appropriately. Nothing is worse than setting aside time to learn something you want to know, then getting into it and realizing the name was completely misleading. (This sounds like a no-brainer, but I’ve cursed more webinar leaders than I care to admit over this.)
- Let people know upfront how long the webinar will last and if a replay will be offered. Busy business owners need to know how much time to devote to a meeting (which is essentially what a webinar is). If they’re clueless about how long to set aside for your webinar, they’re less likely to sign up. Similarly, if they’re not available at the advertised time of the webinar, or not available for the length of time it’s supposed to run, they may not sign up. But if they know from the sign up form how long it is and if they’ll be able to listen when they can have that amount of time on their calendar, you’re more likely to get the sign up…and the lead.
- Don’t spend half the webinar repeating yourself, particularly the first half. If you say the same thing over and over, (a) you sound like a one-trick pony with nothing real to offer and (b) you lose people before they get to hear your real knowledge and expertise.
- Follow-up is important, but gauge yourself. Too little and people will forget about you. Too much and you come across as pestersome and not someone folks want to do business with…or ever hear from again.