Why is LinkedIn Important to You & Your Business?

post by Stephanie Boyette Nelson

LinkedIn has been around for years.  With more and more focus being put on personal branding and social media marketing, though, LinkedIn has positioned itself to be an important network for everyone – individuals AND businesses!

LinkedIn’s addition of company pages’ “status update” access has been a real boon to social media marketers. Company community managers should look at this as a great way to get another property indexed, not just another property to update! Our experience has shown company pages get indexed for keywords in a relatively short amount of time – if there is a short amount of time in SEO terms.  These updates give you the opportunity to easily put out there exactly what the search engines are asking for: frequently updated, keyword-rich content.

As a company employee, you’re not left out of this social media outlet.  By updating your status with posts that contain your employer’s name and keywords, you’re also potentially helping to boost the company in searches on LinkedIn AND in the search engines. Needless to say, you could quickly become the company hero by doing this.  But at the same time, you’ll be posting about the hands-on experience you’re getting.  So when it comes time for you to change jobs, you will have built the LinkedIn piece of your personal brand in the process.

Now you tell us… What ideas do you have for using your personal or company page on LinkedIn?  How can you better use this outlet?