SBN Marketing’s 2021 Memorial Day Hours
It’s hard to believe it’s already the end of May! In honor of the Memorial Day holiday, SBN Marketing will be closed Monday, May 31st.We will reopen at 9am on Tuesday, June 1st.
Take Advantage of Your LinkedIn Presence
LinkedIn boasts more than 756 million users in more than 200 countries and territories worldwide. But harnessing it as an outlet proves to be a struggle for many. Here are a few of SBN Marketing’s tips on taking advantage of a LinkedIn presence – as a business and on a personal level. Remember that LinkedIn…
Celebrate World Cocktail Day!
May 13th is World Cocktail Day. While I’m usually a wine girl, I’d be lying if I said I didn’t like a good cocktail. I’ve been lucky enough to be introduced to some FABULOUS craft cocktail chefs here in Charlotte, even during the pandemic. And while I won’t get to celebrate with them in person…
Put an Editorial Calendar to Use for You
If you’re anything like me, you like having a plan, and you like sticking to it. When it comes to digital marketing, social media marketing and content marketing, that plan oftentimes comes in the shape of an editorial calendar. Sticking to that calendar can be a bit of a beast, though. So here are a…
Apple App Tracking Permissions Now Live
The day has come. Apple’s new app data tracking prompts are now being rolled out to all iOS devices in the iOS 14.5 update. As we mentioned in a post a few months ago, the update has been causing quite a stir even before its launch. As Apple describes this feature of the update:“App Tracking Transparency…
Prayers Answered! Facebook & Instagram Stories Can Now Be Scheduled
In a long-requested update, Stories can now be scheduled for both Facebook and Instagram. Here’s how to use the Business Suite mobile app to use the scheduling functionality for Stories: Go to your page in the Business Suite mobile app. Navigate to the Posts & Stories tab (the two overlapping squares in the bottom navigation…
The Continuing Importance of Hyperlocal SEO
While different agencies and entities have a variety of names for it, hyperlocal SEO boils down to the technique: optimizing your website and social profiles (like Yelp and Google My Business) to be found in searches for local businesses providing the service or wares desired by the searcher. This has been a tactic for longer…
Changes to Social Media Tools
In the last week, two social media tools – Facebook Insights and Hootsuite – announced changes. Here’s the breakdown. From Facebook:Facebook Analytics will no longer be available after June 30, 2021. Until then, you will still be able to access reports, export charts and tables, and explore insights. To export data into a CSV file…
Top Tools We Use for Business
Periodically, I like to post the top tools I use for business. Some of the list stays the same; some change as I learn new things, algorithms update, the services I offer evolve, etc. Here’s my updated list for March 2021. Apple ProductsIt’s no secret that I’m an Apple fan girl. I love that I…
Circularity in Marketing
I recently received an email from Rothy’s, one of my favorite shoe brands on the planet. (PS – if you’re interested in getting a pair or two of your own, use my referral link for $20 off!) The email opened with: First things first: What does circularity mean? At Rothy’s, circularity is our continuous quest…