The Importance of Testing | Social Media Tips | SEO & Social Media Solutions for Small Businesses | SBN Marketing

The Importance of Testing

When you work in your business (or a client’s account) day in and day out, it’s really easy to get into a rut. You kind of learn what works and what doesn’t with your audience, then it becomes a lather, rinse, repeat sort of situation. But that may lead you into a space where you’re…

Apple iOS 14 vs Facebook | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Apple iOS 14 vs Facebook

The time is nigh for the gloves to come off between Apple and Facebook. An Apple iOS14 update that is planned for sometime in early 2021 will require all apps to explicitly ask for users’ permission to gather data and track them across mobile apps and websites. This includes Facebook’s app, and as such, it…

Owned media | Social Media | SEO & Social Media Solutions for Small Businesses | SBN Marketing

Lessons to Learn from Donald Trump

I will start by saying that headline is not one I would’ve thought I’d ever write. But events of the last week or so showed me there was something all marketers could learn – or at least be reminded of – from Donald Trump. What should we all glean from Trump? Don’t depend on outlets…