As you may have heard, Google began the release of its latest core algorithm update on December 3, 2020. But what does this mean exactly? For starters, the basic SEO advice stayed the same: focus on the EAT content guidelines. EAT stands for stands for Expertise, Authoritativeness and Trustworthiness. (Check out Google’s blog post from…
Every year, I write a post around our anniversary (December 12th) to take a look back, take a look forward, and to thank those that got me to where I am. But, like for most folks, 2020 has not been the year we planned. I don’t want to look back to recap. I’m a little…
post by Stephanie Nelson Every day, I receive email after email that violates the CAN-SPAM law. I’m sure most of the offenders have no idea that they’re breaking a federal law or opening up their company to the risk of a fine of up to $40,654. But as the old saying goes, ignorance of the law does…
SBN Marketing will be closed starting at noon on Wednesday, November 25thin honor of the Thanksgiving holiday.We will reopen at 9am on Monday, November, 30th. Hope everyone enjoys the holiday!
National Entrepreneurs’ Day is November 19th. I was going to write a missive about how if there was ever a year to celebrate staying in business for yourself, 2020 is it. The post I’d planned in my head was going to give suggestions on how to celebrate – from cheersing yourself with your favorite cocktail…
Lately, I’ve seen an uptick in posts saying “share your social media links so I/we can follow you” both in my personal Facebook news feed and in Facebook groups I’m a part of. It’s the latest iteration of “follower pods” that made the rounds over the last couple of years. While I don’t think anyone…
There are over 20 holidays celebrated worldwide between Thanksgiving and the New Year. As we’re already at the first week of November, so a lot of your holiday marketing plans are probably already in place, if not already being implemented. But if you’re not in that camp, all is not lost. Here are a few…
We’re less than a week away from what’s being called the most important election of our lifetime. I don’t know about you, but this one has definitely taken a toll on me that feels heavier and harder than any I’ve experienced in my past. Self-care as an entrepreneur, and as a general citizen, has not…
Despite being “against the rules” for a LOOOOOOONG time, companies still exist that sell followers for business pages/accounts. And there are still business owners that fall for it. Here’s why buying followers is a big no no. It’s against the rules.Yes, I sound like a goody two-shoes saying that. But think it through. You have…
Over the last few years, influencers have changed the game in social media marketing. Particularly via Instagram, influencer marketing can help you reach an entirely new set of your target audience. But not all influencers are equal. Here are a few tips on working with influencers in social media marketing. Know your budget.Influencers are typically…
