When you work in your business (or a client’s account) day in and day out, it’s really easy to get into a rut. You kind of learn what works and what doesn’t with your audience, then it becomes a lather, rinse, repeat sort of situation. But that may lead you into a space where you’re…
In the past, I’ve posted about saying goodbye to a client. The context was more about how and when to rid yourself of someone who wasn’t a good fit for your business for a variety of reasons. And trust, over the last 9+ years, I’ve had clients cut me loose, too. From the one who…
Maybe it’s the effects of the pandemic wearing on. Maybe I’m just getting old and ornery. But something I’ve noticed a lot more of lately is people not following instructions. While I’ve noticed it in all facets of my life, it’s particularly stood out in business. A few examples of what I’ve experienced and/or heard…
You may have noticed that at the end of every blog post and the bottom of the pages of this website, there’s a button inviting visitors to get in touch with SBN Marketing. The intent behind this placement, this usage, is very intentional. It’s to let visitors know what’s the next step, to lead them…
The weather around the US has been a little crazy over the last week or so. Snow storms pretty much everywhere. Tornadoes. Thunderstorms. It’s just weird. It all prompted me to revisit a post I put up several years ago about snow days. In the post, I posited about how snow days had changed from…
post by Stephanie Nelson Valentine’s Day is this weekend, and the topic of love has been on my mind a lot lately. Given that this blog is about work and such, when I sat down to write today and started bandying about ideas, the quote that says something along the lines of “do what you…
Last week, as I was doing my daily/weekly reading to keep up with industry news and best practices, I came across a post from Search Engine Journal called “Google Ranks Webpages, Not Websites”. The article gets pretty specific, even saying: “Google treats every webpage that its robots crawl and index like its own little self-contained…
via GIFER As I do pretty much any time the movie airs on tv, I recently watched The Devil Wears Prada. There’s a scene toward the end when Miranda (played by Meryl Streep) looks at Andy (played by Anne Hathaway – one of my favorite actresses) in the back of their limo and says, “Everybody…
The time is nigh for the gloves to come off between Apple and Facebook. An Apple iOS14 update that is planned for sometime in early 2021 will require all apps to explicitly ask for users’ permission to gather data and track them across mobile apps and websites. This includes Facebook’s app, and as such, it…
I will start by saying that headline is not one I would’ve thought I’d ever write. But events of the last week or so showed me there was something all marketers could learn – or at least be reminded of – from Donald Trump. What should we all glean from Trump? Don’t depend on outlets…
