Studies have shown for years that the more spots your site shows in on the search engine results pages (SERPs), the more trust searchers place in your business. So how can you make that happen? One way is to use your pay-per-click research and results to influence your SEO decisions.
Pay-per-click advertising (PPC) can be a quick and easy way to get eyeballs on your site and your business. It definitely takes a specific skillset, though, because it can be quite costly if it’s not managed properly. In the right hands, a PPC campaign can be lucrative in driving business and in providing insight into what is and isn’t working to convert visitors into leads and customers on your site.
When looking at your PPC campaigns, you can see which search phrases have high impression volume and click-through rates, which ad copy seems to resonate with searchers, which landing pages keep visitors on longer, etc. By sharing this data with your SEO provider, you may end up with a leg up on how to get pages ranked organically, too, giving you one or more “extra” spots in the SERPs. If you optimize your social profiles (like your Google My Business and Yelp listings, as well as the About/Bio info for your Facebook page and accounts on Twitter, Pinterest, Instagram, etc) around these same terms, your business could pretty much shut out your competition and virtually dominate the first page or two of search results for certain search queries.
While SBN Marketing does not offer pay-per-click advertising, we are well-versed in working with PPC managers to benefit our SEO clients. Interested? Use the button below to give us a shout and let’s see if we’re a good fit for your business!